Less is more for the Bulldogs
Sam Edmund - Herald Sun - 8 December
THE Western Bulldogs have vowed to continue fighting above their financial weight division, firm in the belief you don't have to spend big to win big.
The Dogs, who launch their membership campaign "The Western Front" today, have long been among the lowest-spending clubs when it comes to the football department, despite making consecutive preliminary finals from 2008-2010.
The Bulldogs outlaid $14.7 million this year, more than $4 million less than premier Geelong ($18.8 million).
Chief executive Simon Garlick said new coach Brendan McCartney and his team would receive a "reasonably significant" increase, but stressed the Bulldogs didn't believe in buying premierships.
"I think from a wider perspective we understand the importance of increasing that spend and giving our club and our players every opportunity, but we certainly don't subscribe to the theory that whoever spends the most wins," Garlick said yesterday.
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