It's interesting that Geelong do not call their VFL side Corio or similar, or that Collingwood do not call their VFL side Caringbah, or that Essendon do not call their VFL side Moonee Ponds yet some suggest on here, they are happy to undermine the Brand we have been building for 15 years to embrace the entire West in favour of a piece of nostalgia which does absolutely nothing for the club.

Don't give up your day jobs to sit on the Western Bulldogs Board.