Where's the Bumper Sticker?

[bulldogtragic]

I wonder if the club has run a focus group asking them what people want in their membership packages.

If they have, and the outcome was more stickers over one big sticker you have your answer (I'm not sure we're this sophisticated, yet).

Personally, I don't mind either way. I don't put stickers on my car. I have a scarf from about 1983/84 which has the old Bulldogs and VFL emblems on it and I wouldn't wear anything else to the footy, so I don't need a scarf. Perhaps others are the same.

The thing with Hawthorn and others doing it, is they stitch the years of membership prominently on it. It's like a badge of honour and the unwritten rule is 'if you don't renew, your years tally is lost forever'. That would retain a certain percentage of people and reward long serving members too. It's a little thing, but I quite like it for the reasons above.

[LostDoggy]

I too am disappointed with the 2014 car stickers. We need to be advertising the club and that is a great way of doing it. I would rather a larger sticker, made with colourfast ink than the scarf I get each year & don't wear (I have an old one I prefer).

[Bulldog4life]

If a job is worth doing it is worth doing right.

If they send out stickers then they should be decent. If they cannot do that then do not send them.

I do like the idea of a full suite of quality merchandise that is offered to members at a cost on membership anniversary. If you want the merch( maybe a scarf, maybe a hat, maybe a shirt) you tick the box and the cost of your membership reflects your choices.

Yes I like this idea Maddog.

[mighty_west]

Does the supersized fixture calendar make up for the tiny sticker? Didn't expect that in the mail today.

[comrade]

As long as I get my fixture magnet and my membership card, I'm happy.

I think the 'years as member' on a scarf is also a top idea. They'd have to do some market research but if it helps reduce member churn by x% (I'd imagine it would only by a tiny number) which is worth $y to the bottom line and the cost to do it is less than that, its a no brainer.