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2017 Club Annual Reports
Great breakdown and some interesting reading.
Revenue
- Collingwood -$77,736,469
- Hawthorn – $70,742,464
- Essendon – $65,165,407
- Richmond – $65,164,372
- Carlton – $58,618,876
- Geelong – $57,804,052
- Brisbane – $52,060,420
- Melbourne – $51,988,711
- Western Bulldogs – $51,944,472
- St Kilda – $47,952,666
Profit/loss
- St Kilda – $5,267,414
- Essendon – $5,054,186
- Hawthorn – $4,933,128
- Richmond – $3,063,298
- Melbourne – $1,363,060
- Western Bulldogs – $1,643,050
- Carlton – $667,803
- Geelong – ($339,849)
- Brisbane – ($2,261,990)
- Collingwood – ($2,732,624)
Gaming & Social Revenue
- Collingwood – $22,887,477
- Hawthorn – $19,087,366
- Carlton – $18,825,869
- Brisbane – $15,687,630
- Essendon – $13,351,296
- Melbourne – $11,641,049
- Geelong – $10,537,358
- Richmond – $7,180,170
- Western Bulldogs – $7,061,232
- St Kilda – $1,934,045
Gaming Profit
- Collingwood – $6,037,992
- Brisbane – $3,744,228
- Melbourne – $3,720,679
- Essendon – $2,276,154
- Western Bulldogs – $1,390,994
- Richmond – $942,060
- St Kilda – $616,340
- Hawthorn – No costs available
- Geelong – no costs available
- Carlton – no costs available.
Revenue without Gaming
- Richmond – $57,984,202
- Collingwood – $54,848,992
- Essendon – $51,814,111
- Hawthorn – $51,655,098
- Geelong – $47,266,694
- St Kilda – $46,018,621
- Western Bulldogs – $44,883,240
- Melbourne – $40,347,662
- Brisbane – $36,372,790
Profit/Loss without Gaming
- St Kilda – $4,651,074
- Essendon – $2,778,032
- Richmond – $2,121,238
- Western Bulldogs – $252,056
- Melbourne – ($2,357,619)
- Brisbane – ($6,006,218)
- Collingwood ($8,770,616)
- Hawthorn – Not available
- Geelong – not available.
- Carrlton – not available.
Membership, Reserved seating
- Collingwood – $23,126,822 (includes matchday)
- Geelong – $16,039,108 (includes gate reciepts)
- Hawthorn – $12,446,104
- Essendon – $11,971,985
- Carlton – $8,527,889
- Western Bulldogs – $8,469,489
- Melbourne – $8,057,900 (includes fundraising)
- St Kilda – $7,477,148
- Brisbane – $5,530,944
- Richmond – Not Available
Revenue per member
- Collingwood – $304.78 per member (includes matchday)
- Geelong – $292.40 (includes fundraising)
- Brisbane – $258.92 per member (includes gate)
- Melbourne – $190.80 per member (includes fundraising)
- St Kilda – $177.81 per member
- Western Bulldogs – $177.73 per member
- Essendon – $176.66 per member
- Carlton – $169.45 per member
- Hawthorn – $164.49 per member
- Richmond – Not available
Gate takings
- Melbourne – $5,366,974
- Hawthorn – $5,117,239
- Carlton – $3,023,882
- Essendon – $2,368,742
- Western Bulldogs – $1,856,728
- St Kilda – $1,525,634
- Brisbane – included in Membership
- Richmond – Not available
Sponsorship & Marketing
- Collingwood – $18,945,477
- Geelong – $14,535,577 (inc fundraising)
- Essendon – $14,326,352
- Hawthorn – $14,155,211
- Richmond – $13,638,619
- Carlton – $12,662,263
- Western Bulldogs – $10,544,220
- Melbourne – $9,399,004 (inc fundraising)
- Brisbane – $8,889,077
- St Kilda – $6,170,905
Merchandise
- Western Bulldogs – $2,537,563
- Hawthorn – $2,088,983
- Essendon – $2,066,030
- Geelong – $2,065,559
- Carlton – $1,300,900
- Melbourne – $1,085,881
- Brisbane – $771,375
- St Kilda – $710,803
- Richmond – Not Available
AFL Distributions
- Brisbane – $20,932,600
- St Kilda – $20,602,885
- Western Bulldogs – $16,575,940
- Melbourne – $15,713,629
- Carlton – $13,669,151
- Richmond – $13,627,896
- Essendon – $12,945,389
- Geelong – $12,116,718
- Collingwood – $10,939,471
- Hawthorn – $10,861,443
Football Department spending
- Collingwood ($28,366,146) – includes AFLW, VFL.
- Geelong – ($25,981,512)
- Western Bulldogs ($25,489,964)
- Melbourne – ($24,223,494)
- Brisbane – ($24,712,245)
- Carlton – ($23,841,372)
- St Kilda – ($23,715,001)
- Essendon – ($23,687,766)
- Hawthorn – Not Available
- Richmond – Not Available
AFLW Cost
Assets
- Hawthorn – $66,430,723
- Collingwood – $48,713,041
- Essendon – $45,362,544
- Geelong – $38,218,519
- Western Bulldogs – $37,690,400
- Richmond – $37,332,992
- Carlton – $26,206,220
- St Kilda – $22,121,016
- Melbourne – $18,012,858
- Brisbane – $9,299,059
Liabilities
- Geelong – $28,627,386
- Brisbane – $22,432,913
- Hawthorn – $19,898,341
- St Kilda – $17,488,177
- Carlton – $17,398,022
- Collingwood – $16,134,623
- Essendon – $12,854,759
- Melbourne – $11,810,162
- Richmond – $10,178,623
- Western Bulldogs – $9,980,201
Equity
- Hawthorn – $46,532,382
- Collingwood – $32,578,418
- Essendon – $32,507,785
- Western Bulldogs – $27,710,199
- Richmond – $27,154,369
- Geelong – $9,591,133
- Carlton – $8,808,198
- Melbourne – $6,202,696
- St Kilda – $4,632,839
- Brisbane – ($13,133,854)
FFC: Established 1883
Premierships: AFL 1954, 2016 VFA - 1898,99,1900, 1908, 1913, 1919-20, 1923-24, VFL: 2014, 2016 . Champions of Victoria 1924. AFLW - 2018.
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Post Thanks / Like - 4 Thanks, 2 Likes
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Re: 2017 Club Annual Reports
Not sure where the interstate clubs are? (except Brisbane)
FFC: Established 1883
Premierships: AFL 1954, 2016 VFA - 1898,99,1900, 1908, 1913, 1919-20, 1923-24, VFL: 2014, 2016 . Champions of Victoria 1924. AFLW - 2018.
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Re: 2017 Club Annual Reports
We love our merchandise
"Footscray people are incredible people; so humble. I'm just so happy - ecstatic"
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Re: 2017 Club Annual Reports
That revenue per member figure for the Pies is impressive.
How did they do that?
Are Pies fans in black balaclavas pulling hold ups and car jackings, and blaming the Sudanese community?
The fight is here; I need ammunition, not a ride.
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Re: 2017 Club Annual Reports
Apparently interstate clubs release their figures in February, so I can get an update later.
FFC: Established 1883
Premierships: AFL 1954, 2016 VFA - 1898,99,1900, 1908, 1913, 1919-20, 1923-24, VFL: 2014, 2016 . Champions of Victoria 1924. AFLW - 2018.
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Re: 2017 Club Annual Reports
Originally Posted by
bornadog
Apparently interstate clubs release their figures in February, so I can get an update later.
My eye test suggests that the Swans are doing OK.
They'll probably never win another flag with Buddy, but he's been good for business. And, I must admit, he's pretty good watching live.
The fight is here; I need ammunition, not a ride.
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Re: 2017 Club Annual Reports
Interesting that Collingwood makes a huge gaming profit, but without it they're almost $9m in the red (if I'm reading the breakdown correctly).
Bit of a sad indictment on a club that's supposed to be the bastion of the working class - they're quietly sucking them dry.
I wish the dogs would get out of gaming. Problem is replacing the revenue stream, just ask the state government about that one.
Wake me up when we get to heaven, let me sleep if we're going to hell
Good luck, for your sake I hope heaven and hell are really there, but I wouldn't hold my breath
And we all found heaven - 2016 Premiers!
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Re: 2017 Club Annual Reports
Originally Posted by
Daughter of the West
Interesting that Collingwood makes a huge gaming profit, but without it they're almost $9m in the red (if I'm reading the breakdown correctly).
Bit of a sad indictment on a club that's supposed to be the bastion of the working class - they're quietly sucking them dry.
I wish the dogs would get out of gaming. Problem is replacing the revenue stream, just ask the state government about that one.
Have you heard of John Wren? Collingwood have always sucked their supporters dry. Wren helped to keep Collingwood a slum because it suited his purposes.
They say Burt Lancaster has one, but I don't believe them.
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Re: 2017 Club Annual Reports
We’ve always done well with merchandise. Reckon it’s the colours, and it’s drilled into us about buying merchandise from the club helps the bottom line
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Re: 2017 Club Annual Reports
The thing that impressed me the most is the liabilities. To have the lowest liabilities of any of the clubs is astounding. The ratio of liabilities to equity is equally impressive.
It's stunning that Geelong only have 9 mil in equity. It's horrifying that Brisbane are 13 mil in the red. That's a long way to claw back.
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Re: 2017 Club Annual Reports
Pretty impressed with St Kilda's result. The best profit/loss figures of all the listed clubs, with comparatively little gaming and merchandise revenue.
They do get significant AFL distributions, but so do we.
Bodes well for us, with Ameet Bains no doubt having some influence on the Saints numbers.
Our 1954 premiership players are our heroes, and it has to be said that Charlie was their hero.
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Re: 2017 Club Annual Reports
That merch figure has to be a result of the premiership right? No way in a normal year with no extra memorabilia to flog would we be 20% better than the nearest club.
- I'm a visionary - Only here to confirm my biases -
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Re: 2017 Club Annual Reports
Originally Posted by
Happy Days
That merch figure has to be a result of the premiership right? No way in a normal year with no extra memorabilia to flog would we be 20% better than the nearest club.
For sure the premiership. Tge bulldog shop was cleared out the day after the GF. Lotsa people urgently needed bulldog stuff to prove they were Bulldog supporters!
They say Burt Lancaster has one, but I don't believe them.
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Re: 2017 Club Annual Reports
Originally Posted by
Twodogs
For sure the premiership. Tge bulldog shop was cleared out the day after the GF. Lotsa people urgently needed bulldog stuff to prove they were Bulldog supporters!
Plus all the specially produces premiership merch/dvds etc.
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Re: 2017 Club Annual Reports
Originally Posted by
westdog54
Plus all the specially produces premiership merch/dvds etc.
Yep, you'd have to be doing something majorly wrong if you win a flag and your merch doesn't sell. They were inventing things for us to buy last year.
They say Burt Lancaster has one, but I don't believe them.