2020 WB Membership Thread - Target 50,000

[KT31]

Very slow. Our supporters suck some times

33,714 Don't BAD

[ledge]

Very slow. Our supporters suck some times

Well a family day usually brings a few in but I’m not sure we have one anymore, which is silly if so as it was usually pretty packed in recent years.

[Eastdog]

Well a family day usually brings a few in but I’m not sure we have one anymore, which is silly if so as it was usually pretty packed in recent years.

No actual family day this year. The open training sessions are in place of that.

[bornadog]

33,714 Don't BAD

Yeah, I know but very frustrating when you look at what other clubs achieve

[Eastdog]

https://en.wikipedia.org/wiki/Wester...#Match_records

Year Members Change Home and away finish Average home-and-away attendance Change
1984 6,491 - 7th 18,789 –
1985 8,030 Increase 1,539 2nd 21,624 Increase 2,835
1986 8,433 Increase 403 8th 22,036 Increase 412
1987 3,452 Decrease 4,981 7th 16,886 Decrease 5,150
1988 5,351 Increase 1,899 8th 15,910 Decrease 976
1989 5,168 Decrease 183 8th 22,036 Increase 6,126
1990 10,983 Increase 5,815 7th 22,290 Increase 254
1991 9,598 Decrease 1,385 10th 17,457 Decrease 4,833
1992 9,391 Decrease 207 2nd 20,909 Increase 3,452
1993 11,478 Increase 2,087 9th 21,085 Increase 176
1994 9,339 Decrease 2,139 5th 20,578 Decrease 507
1995 12,212 Increase 2,873 7th 21,989 Increase 1,411
1996 10,650 Decrease 1,562 15th 18,072 Decrease 3,917
1997 15,054 Increase 4,404 3rd 19,334 Increase 1,262
1998 20,064 Increase 5,010 2nd 23,832 Increase 4,498
1999 20,491 Increase 427 4th 24,023 Increase 191
2000 18,056 Decrease 2,435 7th 30,572 Increase 6,549
2001 19,085 Increase 1,029 10th 29,660 Decrease 912
2002 20,838 Increase 1,753 12th 25,518 Decrease 4,142
2003 21,260 Increase 422 16th 25,038 Decrease 480
2004 19,295 Decrease 1,965 14th 26,097 Increase 1,059
2005 21,975 Increase 2,680 9th 28,320 Increase 2,223
2006 26,042 Increase 4,067 8th 33,253 Increase 4,933
2007 28,725 Increase 2,683 13th 28,777 Decrease 4,476
2008 28,306 Decrease 419 3rd 30,275 Increase 1,498
2009 28,590 Increase 284 3rd 32,877 Increase 2,602
2010 34,842 Increase 6,252 4th 30,447 Decrease 2,430
2011 32,125 Decrease 2,717 10th 26,294 Decrease 4,153
2012 30,007 Decrease 2,118 15th 23,317 Decrease 2,977
2013 30,204 Increase 197 15th 22,132 Decrease 1,185
2014 31,725 Increase 1,521 14th 22,265 Increase 133
2015 35,991 Increase 4,266 6th 23,478 Increase 1,213
2016 39,459 Increase 3,468 7th 30,699 Increase 7,221
2017 47,653 Increase 8,194 10th 31,473 Increase 774
2018 43,246 Decrease 4,407 13th 25,372 Decrease 6,101
2019 44,373 Increase 1,127 7th 26,747 Increase 1,375

[bulldogtragic]

Yeah, I know but very frustrating when you look at what other clubs achieve

I'll sign up when we play finals again...
I'll sign up when we recruit a gun small forward...
I'll sign up when we trade the best tall forward actually traded...
I'll sign up when we trade the best tall defender actually traded...

Some may just need to find new reasons not to join. There's not to many reasons for voluntary refusal to join.

On the other hand, other clubs pull stunts. St Kilda were running ads on trade radio last year saying 'buy one membership, get one free'. Essendon for a while we're sending out memberships to members who chose not to re-join do they could say their base didn't turn on them. I heard Elon Musk say that 'comparison is the thief of joy'. So let's not compare.

That said, the club is 'ticking all the boxes' on field and off field. More fans should be rewarding the club with their membership for doing the things we've all wanted. If we can't push 50,000 year after year and have big crowds, the old chestnut about losing possible trade targets to 'big clubs' is less about the club and more about members voluntarily choosing not to join or turn up. Who then bemoan trade targets picking a 'big' (shit) club and how we miss them (Wingard, Martin etc.). Ironic and self fulfilling. Hopefully they're just slow in joining...

[AshMac]

I'll sign up when we play finals again...
I'll sign up when we recruit a gun small forward...
I'll sign up when we trade the best tall forward actually traded...
I'll sign up when we trade the best tall defender actually traded...

Some may just need to find new reasons not to join. There's not to many reasons for voluntary refusal to join.

On the other hand, other clubs pull stunts. St Kilda were running ads on trade radio last year saying 'buy one membership, get one free'. Essendon for a while we're sending out memberships to members who chose not to re-join do they could say their base didn't turn on them. I heard Elon Musk say that 'comparison is the thief of joy'. So let's not compare.

That said, the club is 'ticking all the boxes' on field and off field. More fans should be rewarding the club with their membership for doing the things we've all wanted. If we can't push 50,000 year after year and have big crowds, the old chestnut about losing possible trade targets to 'big clubs' is less about the club and more about members voluntarily choosing not to join or turn up. Who then bemoan trade targets picking a 'big' (shit) club and how we miss them (Wingard, Martin etc.). Ironic and self fulfilling. Hopefully they're just slow in joining...

Be interested to know where the club plans for most new members to come from - i.e. whether it is new to AFL fans or dormant dogs fans?

[bornadog]

Be interested to know where the club plans for most new members to come from - i.e. whether it is new to AFL fans or dormant dogs fans?

Make no mistake, they are out there

[GVGjr]

We need a bit of a boost to our membership levels to get get close to our ambitious target of 50K so I wonder if our game against North in the JLT might be able to provide a spark?

A good win showcasing some of our younger talent players could do wonders for our memberships

[Hotdog60]

Make no mistake, they are out there

Could our demographic be working class and Membership to a footy club is a luxury a lot cannot afford.
The support is out there but not the finance to back it up.

[ledge]

Could our demographic be working class and Membership to a footy club is a luxury a lot cannot afford.
The support is out there but not the finance to back it up.

If your talking full membership yeah maybe but It would be a very few wouldnt be able to afford a 3 game membership at the least I would think, one packet of smokes or 5 beers.
The club stuffing up training nights wouldn’t help though, takes a lot to get someone to be a member but only one small stuff up for people to find the excuse not to.

[Twodogs]

If your talking full membership yeah maybe but It would be a very few wouldnt be able to afford a 3 game membership at the least I would think, one packet of smokes or 5 beers.
The club stuffing up training nights wouldn’t help though, takes a lot to get someone to be a member but only one small stuff up for people to find the excuse not to.

15 Statistics That Should Change the Business World – But Haven’t

-Price is not the main reason for customer churn; it is actually due to the overall poor quality of customer service – Accenture global customer satisfaction report 2008.
-A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related – Bain & Company.
-The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.
-For every customer complaint there are 26 other unhappy customers who have remained silent –Lee Resource.
-A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.
-96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1st Financial Training services.
-A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.
-Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affair.
-70% of buying experiences are based on how the customer feels they are being treated – McKinsey.
-55% of customers would pay extra to guarantee a better service – Defaqto research.

[ledge]

15 Statistics That Should Change the Business World – But Haven’t

-Price is not the main reason for customer churn; it is actually due to the overall poor quality of customer service – Accenture global customer satisfaction report 2008.
-A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related – Bain & Company.
-The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.
-For every customer complaint there are 26 other unhappy customers who have remained silent –Lee Resource.
-A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.
-96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1st Financial Training services.
-A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.
-Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affair.
-70% of buying experiences are based on how the customer feels they are being treated – McKinsey.
-55% of customers would pay extra to guarantee a better service – Defaqto research.

Hit the nail on the head.

[Eastdog]

We need a bit of a boost to our membership levels to get get close to our ambitious target of 50K so I wonder if our game against North in the JLT might be able to provide a spark?

A good win showcasing some of our younger talent players could do wonders for our memberships

Good opportunity if we have good showings in the pre season games to increase the membership.

[Eastdog]

15 Statistics That Should Change the Business World – But Haven’t

-Price is not the main reason for customer churn; it is actually due to the overall poor quality of customer service – Accenture global customer satisfaction report 2008.
-A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related – Bain & Company.
-The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.
-For every customer complaint there are 26 other unhappy customers who have remained silent –Lee Resource.
-A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.
-96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1st Financial Training services.
-A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.
-Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affair.
-70% of buying experiences are based on how the customer feels they are being treated – McKinsey.
-55% of customers would pay extra to guarantee a better service – Defaqto research.

Interesting read.