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  1. #16
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    Nov 2007
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    Re: Inside the AFL’s ‘war cabinet’: Peter Gordon breaks down key meetings and lays out the challenges ahead

    I think 2021 is worse for the following reasons.

    2020 is bad because there's no week to week revenue, but the clubs are still getting the vast majority of their sponsorship and membership support as they don't seem to be refunding anything like that properly (amazing really when you consider we are almost all getting literally stuff all for our investments minus a good feeling and a velcro cap).

    But 2021 is a different beast.
    -Any club sponsors contracts running out at the end of 2020 will almost certainly not be renewed, and if they are probably at vastly lower sums.
    -It's going to be a nightmare to find companies with enough marketing budget to replace the lapsed and reduced sponsors, and even the replacements will be giving much much less.
    -It's going to be harder than ever to secure government and/or AFL funding for any projects because so much money has already been invested in more important things that helping out professional sporting clubs with what are basically vanity projects is not a priority at all.
    -Convincing members that renewing their membership at the same level is going to be very difficult. A family of four that have 17 game memberships and social club upgrades are going to be annoyed if you ask for anything near full value after getting almost literally stuff all back in 2020. They are a very good chance to severely downgrade their memberships.
    -Any members you have gradually managed to upsell over the course of say 5 seasons (3 game member into 11 game member into 11 game reserved seat member into 17 game reserved seat member into 17 game reserved seat member and social club upgrade etc) almost definitely resets back a few levels meaning you have years ahead of you to try to get them back to the same level of financial commitment
    -Members will be more wary of putting money down too considering their 2020 memberships were financial write offs and 2021 is no guarantee to be unaffected.
    -Much harder to convince the mid level partners to do so again (player sponsors kind of level where they basically donate a not unsubstantial amount. It's going to be really hard to "sell" experiences and merch and the like).
    -Big financial partners like Fox are going to be in big trouble and have difficulties funneling as much cash as they used to into the AFL system.

    Basically it isn't as if we are back to normal at the end of this year. Many businesses and individuals will be recovering for years financially, and the AFL is cetainly in the "nice to have" category for most when prioritizing their expenditures and can expect to almost universally see roll backs in terms of how much money and support people are willing to give them if any at all.
    I should leave it alone but you're not right

  2. #17
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    Nov 2007
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    Re: Inside the AFL’s ‘war cabinet’: Peter Gordon breaks down key meetings and lays out the challenges ahead

    Quote Originally Posted by soupaman View Post
    But 2021 is a different beast.
    -Any club sponsors contracts running out at the end of 2020 will almost certainly not be renewed, and if they are probably at vastly lower sums.
    -It's going to be a nightmare to find companies with enough marketing budget to replace the lapsed and reduced sponsors, and even the replacements will be giving much much less.
    Our two major sponsorships expire at the end of this year. Both were signed after the premiership and we are going to likely suffer a big reduction. Our team really needs to fire up and not repeat the round 1 debacle.

  3. #18
    Join Date
    Oct 2010
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    Re: Inside the AFL’s ‘war cabinet’: Peter Gordon breaks down key meetings and lays out the challenges ahead

    Good post Soup.

    A lot of businesses still don't even know how bad things are going to be for them ongoing. Non-essential spending is pretty much gassed and will be for a while. The real effects of the recession aren't being felt yet, and this economic snapback being bandied about is something that needs to be said for public confidence but is unlikely to have any real basis in truth.

    All of this means less money for the AFL, which falls into the category of non-essential spending for supporters and sponsors alike.

    In other news it seems our president coupled with our current economic position relative to other clubs is putting a few noses out of joint.

    https://www.theage.com.au/sport/afl/...29-p54xoi.html

    I actually get the sentiment of negativity towards Peter's comments, though would be more sympathetic if times weren't so extraordinary. The truth is that circumstances are unusual, and that rules that applied previously can't apply now as much as we might want them to from a sentimental perspective. However, I think that's enough out of Peter on the topic. He's said his piece and there's literally no more value to be gained from him being vocal on the topic henceforth.

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  5. #19
    Join Date
    Mar 2008
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    Dogsville
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    Re: Inside the AFL’s ‘war cabinet’: Peter Gordon breaks down key meetings and lays out the challenges ahead

    It was like Collingwood v the Bulldogs in Round 1 and clearly Eddie won that round as well.
    Josh Schache >>>>>>>>>>>>>>>>>>>>Jake Stringer

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