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  1. #1
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    Pedigree backing the Bulldogs

    Pedigree backing the Bulldogs



    The Western Bulldogs are proud to announce that current Coaches Partner PEDIGREE® has become the Club’s first ever back top of guernsey partner.

    The announcement was made on the eve of the Bulldogs’ first game of the 2021 AFL season – a Friday night clash with Collingwood at the MCG.

    “2020 was a challenging year for all businesses and fans across Australia, and PEDIGREE® came on board as the coaches partner a year ago, as Melbourne was about to go into lockdown,” said Western Bulldogs Chief Commercial Officer Nick Truelson.

    “The partnership has gone from strength-to-strength over the last 12 months, and the back top of guernsey branding is a fantastic boost to the Club with the season about to kick off.

    “We can’t thank PEDIGREE® enough for their outstanding support of the Club through a very challenging time across the nation. Last year we worked very closely with PEDIGREE® on some fantastic initiatives, including our member virtual cut-out program with over 1000 loyal members, and we’re looking forward to implementing more engaging content and initiatives throughout the 2021 season.

    “We are very much looking forward to seeing the team run out onto the MCG with the PEDIGREE® branding across the top back of our players guernsey on Friday night, in front of 50,000 fans and one million people watching on Channel 7.”

    PEDIGREE® Marketing Director Emily Dowling said: “We’re so excited to unleash the PEDIGREE® Brand on a whole new level with the Western Bulldogs in 2021.

    “Bulldogs fans love their team as much as pet owners love their dogs, and we’re looking forward to bringing our passion to the game.

    “The PEDIGREE® Brand believes that dogs bring out the good in us – and the Bulldogs’ legacy of giving back to their community certainly echoes our values of striving for a kinder, better-connected society.

    “Our goal is to end pet homelessness by working with rescue groups and pounds to ensure that every dog finds a loving, forever home. We hope that this partnership will shine a light on that journey.”

    The Western Bulldogs and PEDIGREE® work in partnership with leading sports and entertainment agency Twenty3 to help bring the partnership to life.

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  3. #2
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    Re: Pedigree backing the Bulldogs

    This is why the FFC was moved to the front. Unfortunately it looks like we are heading into the first game without the larger bottom of the back sponsor, baring any last minute announcements.

  4. #3
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    Re: Pedigree backing the Bulldogs

    Quote Originally Posted by Axe Man View Post
    This is why the FFC was moved to the front. Unfortunately it looks like we are heading into the first game without the larger bottom of the back sponsor, baring any last minute announcements.
    Good that we look to be squeezing out some more value from an existing sponsor (smart business maximising the partners we already have in this sponsorship climate) but concerning we haven't been able to secure the big fish.

    Just highlights how important a good start to the year is for us on field. Some big wins will create buzz, leading to better time slots with the AFL's rolling fixture which should help us attract a sponsor.
    Our 1954 premiership players are our heroes, and it has to be said that Charlie was their hero.

  5. #4
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    Re: Pedigree backing the Bulldogs

    Considering the new Prez I was expecting something like this :


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  7. #5
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    Re: Pedigree backing the Bulldogs

    The Uncle Bens company that owns the pet food company with Pal Pedigree also owns Mars Confect and Masterfoods Dolmio range etc They are a very unique company owned by one family.
    In Australia the 3 divisions are located in regional towns, Albury Wodonga, Ballarat and Wyong.

    It seems like a natural fit to have Pedigree as a sponsor for us.
    "There are Sharks and Minnows in this World and if you don't know which one you are then you aint a Shark"

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  9. #6
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    Re: Pedigree backing the Bulldogs

    I wonder if we have approached the VRC for the other back of jumper sponsorship? Located just over the Maribyrnong and great synergy with Pedigree.

  10. #7
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    Re: Pedigree backing the Bulldogs

    Quote Originally Posted by Axe Man View Post
    I wonder if we have approached the VRC for the other back of jumper sponsorship? Located just over the Maribyrnong and great synergy with Pedigree.
    Black Beauty is Disney we could have a real tie in happening...
    Black Beauty : The later years.

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  12. #8
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    Re: Pedigree backing the Bulldogs

    IMHO it looks awful up there above the number.

    Especially if they now combine that with another sponsor on the back. It's just too much.

    I think 1 on the front and 1 on the back and a small one one the shorts should be allowed. The AFL need to step in here and set where and how large the sponsor names can be. I'm not a fan

  13. #9
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    Re: Pedigree backing the Bulldogs

    Quote Originally Posted by Cyberdoggie View Post
    IMHO it looks awful up there above the number.

    Especially if they now combine that with another sponsor on the back. It's just too much.

    I think 1 on the front and 1 on the back and a small one one the shorts should be allowed. The AFL need to step in here and set where and how large the sponsor names can be. I'm not a fan
    I noticed last night other teams had two sponsors on the back.
    FFC: Established 1877
    Premierships: AFL 1954, 2016 VFA - 1898,99,1900, 1908, 1913, 1919-20, 1923-24, VFL: 2014, 2016 . Champions of Victoria 1924. AFLW - 2018.

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