AFL Funding Ladder

[bornadog]

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North Melbourne will overtake St Kilda as the AFL’s most heavily funded Victorian club this year in the AFL’s latest distribution of variable funding to the 18 clubs.


And the same four power clubs – Collingwood, Richmond, West Coast and Hawthorn – again will not receive any additional dollars this year, besides the base distribution of between $10.5 million to $11 million.

Brisbane Lions, who have the competition’s largest debt, will retain a similar level of funding to 2022, a total of more than $18 million, and will rank third on the funding table, narrowly ahead of North Melbourne. The Kangaroos have had variable funding increased this year to more than $18 million after several years in which they were well behind St Kilda and even the Western Bulldogs financially.


St Kilda also will exceed $18 million, a figure that has been reduced from more than $20 million in 2017, 2018 and 2019, when they were easily the most-funded Victorian club. AFL boss Gillon McLachlan challenged the Saints to improve their financial performance nearly five years ago.

The extent of their extra funding has incensed some rival clubs, particularly in comparison to the smaller teams, the Kangaroos, Bulldogs and Melbourne. St Kilda have paid off a major chunk of a debt that peaked at nearly $14 million a few years ago during COVID-19, but have more than halved it to a little more than $6 million.

As The Age revealed last year, the Saints had received about $17 million more than the next Victorian club, the Western Bulldogs, in the decade from 2012 until the end of 2021.

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AFL FUNDING 2023

Figures are approximate

Team		Amount
	Gold Coast	$25m
	GWS	$25m
	Brisbane Lions	$18-19m
	North Melbourne	$18-19m
	St Kilda	$18-19m
	Melbourne	$16m
	Western Bulldogs	$16m
	Port Adelaide	$16m
	Sydney	$16m
	Fremantle	$11.5m-12.5m
	Carlton	$11.5m-12.5m
	Adelaide	$11.5m-12.5m
	Geelong	$11.5m-12.5m
	Essendon	$11m-11.5m
	Richmond	$10.5m-11m
	Hawthorn	$10.5m-11m
	Collingwood	$10.5m-11m
	West Coast	$10.5m-11m

Amounts include base of $10.5m-$11m

[Axe Man]

The funding should reflect inequities such as fixturing, stadium deals, etc, not mismanagement. What disadvantage do St Kilda have compared to us?

[bornadog]

The funding should reflect inequities such as fixturing, stadium deals, etc, not mismanagement. What disadvantage do St Kilda have compared to us?

You would think so.

[Grantysghost]

The funding should reflect inequities such as fixturing, stadium deals, etc, not mismanagement. What disadvantage do St Kilda have compared to us?

Zero. It's to help them reduce their debt, no other reason. We've had our fair share so I'm not going to cry socialism however they really need to start managing their shit better.

[hujsh]

Zero. It's to help them reduce their debt, no other reason. We've had our fair share so I'm not going to cry socialism however they really need to start managing their shit better.

I'll cry for socialism. Let the AFL worry about making money and spread it among all clubs equally

[Grantysghost]

I'll cry for socialism. Let the AFL worry about making money and spread it among all clubs equally

I think there are inequities that can be balanced I'm ok with that, however as Axe said it can't be due to mismanagement.
Take your point though.

[Bulldog Joe]

The one thing missing from a table like this is the value of sponsorship and attendances generated by certain clubs due to preferential fixturing.

The list suggests that Essendon, Collingwood, Carlton, Richmond and Hawthorn all get $4 to $6m less than us but when you factoring in the access to blockbuster games they are very well looked after.

I would suggest that ANZAC Day alone is worth somewhere in the range of $3-$5m for the participating clubs through sponsorship and exposure.

[bornadog]

I would suggest that ANZAC Day alone is worth somewhere in the range of $3-$5m for the participating clubs through sponsorship and exposure.

Also the exposure gives them increased membership, especially young kids watching the big game on TV

[Bulldog Joe]

Also the exposure gives them increased membership, especially young kids watching the big game on TV

That is exactly what I mean.

[Dry Rot]

What disadvantage do St Kilda have compared to us?

A shit player list.