Tassie guernsey/name etc

[jazzadogs]

Just for clarity purposes. The Jumper reveal from last night featuring the famous map of Tassie foundation jumper will be worn sparingly, perhaps once or twice a year. The home and away Devils jumpers will be the mainstay. They will be released later down the track in due course.

https://x.com/lithgowflashman/status...5ru1Jg5rjbq2bQ

Reaction to the negativity? Or always the plan?

[bornadog]

Thanks.

That's pretty poor messaging. I don't think anyone realises this.

does it really matter?

[bulldogsthru&thru]

does it really matter?

Have you seen the smashing they're getting everywhere?

When you're launching a brand you need to be sending a clear and consistent message to get everyone on board. If that doesn't matter then I don't know what to tell you......

[Grantysghost]

Reaction to the negativity? Or always the plan?

I think the former the way it's played out.

[bulldogsthru&thru]

Has anyone seen the tweet from Chris Rowbottom?

Said that Warner bros initially played hardball on the Devils name but relented once they realised the tassie devil was a real animal.......

[Sedat]

Said that Warner bros initially played hardball on the Devils name but relented once they realised the tassie devil was a real animal.......

Whoever said that doesn't understand intellectual property law and how lucrative intellectual property actually is (especially on a global scale like Warner Bros, even for a 'lesser' character like their Taz). I'm guessing it would have been one of the 5,000 mental midgets from AFEL media land.

https://www.abc.net.au/news/2024-03-...ment/103572848

You can rest assured a significant sum of money was exchanged to allow the name to be used by the AFEL - this paragraph from the above article tells all:

"Warner Bros Discovery and the AFL have come to an amicable agreement and look forward to seeing footy fans across Tasmania support the AFL's newest football club, the Tasmania Devils," the statement reads.

As to whether money exchanged hands over the use of the name, and who foots that bill, is yet to be revealed.

[bulldogsthru&thru]

Whoever said that doesn't understand intellectual property law and how lucrative intellectual property actually is (especially on a global scale like Warner Bros, even for a 'lesser' character like their Taz). I'm guessing it would have been one of the 5,000 mental midgets from AFEL media land.

https://www.abc.net.au/news/2024-03-...ment/103572848

You can rest assured a significant sum of money was exchanged to allow the name to be used by the AFEL - this paragraph from the above article tells all:

"Warner Bros Discovery and the AFL have come to an amicable agreement and look forward to seeing footy fans across Tasmania support the AFL's newest football club, the Tasmania Devils," the statement reads.

As to whether money exchanged hands over the use of the name, and who foots that bill, is yet to be revealed.

I have no doubt a lot of money was paid. But did they soften their stance from "no chance in hell" to "ok but you'll have to pony up" once they realised it was a real animal?

Who benefits from making up such things if it never actually happened now that it's all said and done?

[bulldogsthru&thru]

"these memberships are just $10, and include a “digital Founding Membership card”, a “sensational Founding Member sticker”, access to buy merchandise and the promise to list all foundation members at their club HQ in the future in some capacity."

https://www.foxsports.com.au/afl/tas...8P7SWBMwqwetr8

[Sedat]

I have no doubt a lot of money was paid. But did they soften their stance from "no chance in hell" to "ok but you'll have to pony up" once they realised it was a real animal?

Who benefits from making up such things if it never actually happened now that it's all said and done?

I suspect the "no chance in hell" stance at the start was a deliberate strategy by Warner Bros to ensure they received maximum compensation now whilst also looking like good corporate and community-minded citizens.

[mighty_west]

I heard this morning they're up to 70,000. They're $10 memberships that give you a bumper sticker and stuff.

Just membership numbers being used as marketing spin once again.

It's brilliant marketing, great way of building up the coffers.

[Axe Man]

Whoever said that doesn't understand intellectual property law and how lucrative intellectual property actually is (especially on a global scale like Warner Bros, even for a 'lesser' character like their Taz). I'm guessing it would have been one of the 5,000 mental midgets from AFEL media land.

https://www.abc.net.au/news/2024-03-...ment/103572848

You can rest assured a significant sum of money was exchanged to allow the name to be used by the AFEL - this paragraph from the above article tells all:

"Warner Bros Discovery and the AFL have come to an amicable agreement and look forward to seeing footy fans across Tasmania support the AFL's newest football club, the Tasmania Devils," the statement reads.

As to whether money exchanged hands over the use of the name, and who foots that bill, is yet to be revealed.

I have no doubt a lot of money was paid. But did they soften their stance from "no chance in hell" to "ok but you'll have to pony up" once they realised it was a real animal?

Who benefits from making up such things if it never actually happened now that it's all said and done?

It came straight from the mouth of the chairman Grant O'Brien. I read it in the Age today, unfortunately I can't link it as it's behind a paywall (I read it in the real life paper version).

[Grantysghost]

It came straight from the mouth of the chairman Grant O'Brien. I read it in the Age today, unfortunately I can't link it as it's behind a paywall (I read it in the real life paper version).

https://archive.is/xAzIg

[bornadog]

https://archive.is/xAzIg

that link doesn't work

[bornadog]

The detail in the Devil: Why the AFL?s newest club fought so hard for its name

The inaugural chairman of the AFL?s 19th club said he was always going to fight American corporate juggernaut Warner Bros. Discovery for the use of the Devils moniker, after the full name, logo and colours of the new Tasmanian club were unveiled on Monday.

Amid a launch held at six Tasmanian sites and streamed live to pubs and clubs across the state, the Devils? chairman Grant O?Brien joined Richmond legend Matthew Richardson in Devonport to confirm the club will wear a traditional myrtle-green jumper, also featuring primrose yellow and rose red. The front of the foundation jumper will have a yellow map of the state emblazoned.

?It?s a massive moment in our rich state history,? Richardson, who played his junior football with East Devonport, said.

?If you had?ve asked me years ago, I wouldn?t have believed it. It?s richly deserved that we finally get our team.?

To use the moniker of Tasmania?s native animal, the AFL had to negotiate with Warner Bros. Discovery, which has a market capitalisation of almost $24 billion, given ?Tasmanian Devil? was trademarked by the company in 1984, and is a famous cartoon character in the company?s Looney Tunes series.

O?Brien suggested that Warner Bros. had not initially fully grasped there was such thing as a Tasmanian Devil.

?I think there was, for a period of time, a lack of understanding that there was actually an animal called the Tasmanian devil. Once that was understood, things got a little easier,? O?Brien, the former chief executive of Woolworths, told the AFL website.

?But anything to do with copyrights, trademarks, those sorts of things ? is tricky. But we got great co-operation from Warner Bros., and it?s a name we wanted to fight for, because it?s ours, it?s the sort of animal character that we want our club to stand for. It was worth fighting for.?

A statement released by the AFL on Monday night said: ?Warner Bros. Discovery and the AFL have come to an amicable agreement and look forward to seeing footy fans across Tasmania support the AFL?s newest football club, the Tasmania Devils. The Devils will no doubt be a club that unites the state and showcases the best of Tasmania.?

Tasmania?s under-18 men?s and women?s teams already play as the Tasmanian Devils, while a former VFL club was also the Tasmanian Devils.

The Devils are yet to finalise either a club theme song, or chief executive. O?Brien said he wanted the CEO to be appointed by the end of June, and starting in the role by early next year. The role is likely to be filled by Richmond?s current chief Brendon Gale, according to Caroline Wilson?s report on Footy Classified last week. Gale is a Tasmanian native.

O?Brien, speaking to the Devils? faithful, said the work was only now beginning.

?On behalf of the entire board, I want to express my appreciation to all of those who have helped us get to this point. That?s not just been in the last few months, but that?s been for the last few decades as we have fought for what we believe is right for Tasmania, and that?s to have our own team in the AFL,? O?Brien said.

The Devils expect supporters to start signing up as foundation members, with more than 40,000 fans this year expected to pay the $10 membership fee.

The AFL hopes the major launch unites the state, ahead of Saturday?s state election which has the proposed new $715 million stadium at Macquarie Point as a key debate.

AFL chief executive Andrew Dillon reiterated on Monday that the AFL believes the 23,000-seat roofed stadium is a non-negotiable element of the new club, which will enter the competition in 2028.

In their first season, the Devils will play their home games at the existing Bellerive Oval in Hobart and York Park in Launceston. For each season after that, the Tasmanian government must pay the club $4.5 million if the stadium isn?t ready.

Premier Jeremy Rockliff and his state Liberal Party insist the new stadium will go ahead, although the government will tip in no more than $375 million. The federal government will contribute $240 million, although that includes a broader urban renewal project, the AFL $15 million with further funding from private investment.

The Macquarie Point Development Corporation is appointing a quantity surveyor, which could mean the cost estimate change by the end of this year.

Tasmanian Labor leader Rebecca White is keen for the team to move ahead but says it needs to be successful before the new stadium is built.

?You prove up the team. You prove it works. You demonstrate you?ve got the crowd numbers,? White said last week.

The club, handed the league?s 19th licence last year, will also be on the hunt for a coach. Dillon believes ?someone who has done it before? would be the best option.

The AFL will also need to decide what concessions it gives to the club to help it build a strong playing list, with Dillon keen for the club to be an immediate success.

[DOG GOD]

I’ve joined up a $10 foundation membership. The least I can do for being Tassie born. Will I buy a full blown Tassie membership when the time times? Who knows, but I guess Ive done my bit so far. Not many I work with are supportive of that jumper, so to hear it is only the foundation jumper worn sparingly, makes me happier.