Fantastic news. IIRC Leaseplan was worth < $1m a year.
Fantastic news. IIRC Leaseplan was worth < $1m a year.
I'm just happy our new sponser has a decent logo - I'd much rather have "Mission" written on our jumpers than, say, (for example) the Bombers having "Smallgoods" written on their shorts.
Well I suppose if this doesn't confirm the Dogs are well and truly on a mission in 2009, nothing will.
BORDERLINE FLYING
http://www.realfooty.com.au/news/new...609054741.html
The Age
Mission accomplished as Dogs wrap up deal
Martin Boulton | January 18, 2009
LESS than a month from the start of the AFL's pre-season competition, the Western Bulldogs have signed major partner Mission Foods on a three-year deal worth $4.5 million.
The company, established in 1949 and based in Mexico, is one of the world's leading producers of flatbread and corn flour products and recently established an office and manufacturing facility in Epping.
After a highly competitive bidding process with at least two other AFL clubs, Bulldogs president David Smorgon said the club was thrilled to secure a major partnership with an internationally recognised brand.
"The company is a world leader in their field and has just made a huge investment in Epping, so we couldn't want a better brand on our jumper," Smorgon said.
Melbourne and Richmond are still without major sponsors for this season after Primus Telecom ended its five-year association with the Demons and the Tigers lost Australian Finance Group.
The Bulldogs' six-year association with LeasePlan ended last year.
Smorgon said Mission Food's chief executive, Juan Gonzalez, was "a sports nut" and the club expected to see him at several Bulldogs' games and functions.
"Our involvement and commitment to the community was one of the main reasons behind (the company's) involvement with us, which is fantastic, because it's something we've done for many, many years," Smorgon said.
"The Bulldogs are on a mission, even more so today and knowing that you've been given the nod over other clubs is a huge compliment to the Bulldogs."
As part of the joint venture with the Bulldogs the club's new training and learning facilities at Whitten Oval be known as the Mission Elite Learning Centre.