Mission Foods gets behind Dogs

[LostDoggy]

http://westernbulldogs.com.au/tabid/...x?newsid=71332

THE WESTERN Bulldogs are proud to announce the signing of Mission Foods as their new major partner for three years.

Mission Foods will be prominently carried throughout the club’s branding, in particular on-field apparel, while also bearing the naming rights of the 'Mission Elite Learning Centre' at Whitten Oval.

Western Bulldogs president David Smorgon OAM said, "We are extremely pleased to announce this ground breaking partnership with a leading worldwide manufacturer of flatbreads, Mexican and corn based products in the fast moving consumer goods category."

Mission Foods products will be distributed nationally and be available from all leading food retailers and independent supermarkets from Monday, January 19, 2009.

"Mission Foods have chosen to partner with the Western Bulldogs to spearhead their launch into the Australian market place for the Mission brand," said Smorgon.

This partnership, valued in the order of $4.5 million, will take both the Bulldogs and Mission brands nationally to consumers over the next three years.

"The Bulldogs 09 mission started today with this announcement of our partnership with Mission Foods," said Smorgon.

Established in 1949, Mission Foods is part of Mexican based group Gruma Corporation, with operations spanning Mexico, the USA, Central and South America, UK and now Australia.

Mission Foods are exclusively focused on the manufacture of flatbread and Mexican products and corn-based snacks with 60 years' experience manufacturing over a quarter of the world’s tortillas.

In addition to the Western Bulldogs partnership, Mission Foods will invest in a national TV, press and outdoor campaign launching the Mission brand and the related lines of products in February this year.

"The Western Bulldogs are a significant part of our campaign to establish the Mission brand in Australia. We are thrilled to have consummated our partnership and to be announcing it today" said an excited Mr Juan Gonzalez, president – CEO of Gruma Oceania.

For further information on Mission Foods products, click here

[LostDoggy]

$4.5MIL is nothing to be sniffed at in anyone's language. Well done Cam and Smorgy.

[hujsh]

I'm guessing the ELC is what got us some extra cash/appeal

[LostDoggy]

I'm guessing the ELC is what got us some extra cash/appeal

Sure would of. Now its the MELC

[alwaysadog]

And now it's official; we are on a mission. Wilbur would look good dressed as a Blues Brother chomping on a Tortilla.

[KT31]

This is great news.
Well done Dave and Cam.
Does this mean we will be having Nacho and Taco Nights instead of the traditional Pie night.

[Scraggers]

Finally a sponsor I can support on a weekly basis ... I love flat breads

[hujsh]

Nothin' like a good burrito.

So long Old El Paso.

[LostDoggy]

Ariba!

[mjp]

I love Mexican food, I love San Diego, I love Tex-Mex food, I love Texas. I love the Bulldogs!

It is not as if I needed a reason to buy MORE tortillas, but this is fantastic!

[strebla]

Can i still be a nacho man?

[BulldogBelle]

Can i still be a nacho man?

Ha reading that I automatically thought of the Village people song "Macho Man" perhaps you can be that aswell.

[The Coon Dog]

Ha reading that I automatically thought of the Village people song "Macho Man" perhaps you can be that aswell.

He'd be very good at that, believe me!

[ledge]

Oh i hope he doesnt turn up to games as that gay cop singing nacho nacho man!
Think we need to change WOOF caps to sombreros now, wonder how long it will be until the whole cheer squad wheres sombreros.

[LostDoggy]

Oh i hope he doesnt turn up to games as that gay cop singing nacho nacho man!
Think we need to change WOOF caps to sombreros now, wonder how long it will be until the whole cheer squad wheres sombreros.

Very True, they've already got Siesta's down pat.