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  1. #1
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    Clubs break membership record

    Here are the final 2009 Club Membership figures for all teams....

    Clubs break membership record
    The Herald Sun | July 21, 2009

    THE AFL's club have set a new membership record, with nearly 600,000 fans signing up for the 2009 season. As of June 30, the 16 AFL clubs had signed a new record tally of 586,748 members, a rise of 2.2 per cent on last year’s total of 574,091 members.

    Eight clubs had recorded increases on their 2008 membership tally – Brisbane, Carlton, Collingwood, Geelong, Hawthorn, Melbourne, Richmond and St Kilda.

    Hawthorn recorded a massive increase of nearly 27 per cent, taking its total membership to 52,496 – a record for any club in the game’s history and making the Hawks only the second team behind the Adelaide Crows (2006 and 2007) to top 50,000 members in a season.

    MEMBERSHIP FIGURES

    ADELAIDE 46,472
    BRISBANE 24,873
    CARLTON 42,408
    COLLINGWOOD 45,972
    ESSENDON 40,412
    FREMANTLE 39,206
    GEELONG 37,160
    HAWTHORN 52,496
    NORTH MELBOURNE 28,340
    MELBOURNE 31,506
    PORT ADELAIDE 30,605
    RICHMOND 36,981
    ST KILDA 31,906
    SYDNEY 26,269
    WEST COAST 43,927
    WESTERN BULLDOGS 28,215

    TOTAL: 586,748

  2. #2
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    Re: Clubs break membership record

    Beaten by both North Melbourne and Melbourne, an absolute disgrace.

  3. #3
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    Re: Clubs break membership record

    Quote Originally Posted by Mitcha View Post
    Beaten by both North Melbourne and Melbourne, an absolute disgrace.
    It's more of a shame than a disgrace and the result is not through a lack of trying.
    There is a great core of supporters but about 8,000 that don't commit every year.

  4. #4
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    Re: Clubs break membership record

    From where we were it's been an excellent effort to get us around the 28K mark over the past 3 years, so job well done.

    In saying that the club must be at wits end in how to attract the extra 4K they are after to make our financial position a little stronger and our position in the competition a little safer (I think we are safe, but there will always be speculation to suggest otherwise)

  5. #5
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    Re: Clubs break membership record

    Quote Originally Posted by GVGjr View Post
    It's more of a shame than a disgrace and the result is not through a lack of trying.
    Yes, the club is always trying to continually come up with different marketing strategies each year. A few more different initiatives are planned for 2010, hopefully some of them will boost those figures.

  6. #6
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    Re: Clubs break membership record

    Quote Originally Posted by BulldogBelle View Post
    Yes, the club is always trying to continually come up with different marketing strategies each year. A few more different initiatives are planned for 2010, hopefully some of them will boost those figures.
    Care to share this information with us?

  7. #7
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    Re: Clubs break membership record

    Quote Originally Posted by Mantis View Post
    From where we were it's been an excellent effort to get us around the 28K mark over the past 3 years, so job well done.

    In saying that the club must be at wits end in how to attract the extra 4K they are after to make our financial position a little stronger and our position in the competition a little safer (I think we are safe, but there will always be speculation to suggest otherwise)
    24 / 7 Online payment option
    You can join up at the club during the week and at things like the family day and the East meets West day etc
    I think you can join up at Australia Post from next year as well
    Payments can be spread out over a period of time to lessen the burden
    They have educated people over a number of years as to the importance of memberships to the club
    Mail outs to errant supporters
    Membership tents at the games

    And the club is very competitive on the field

    So yes, there doesn't appear to be a lot more they can do to get that 32,000 mark.

  8. #8
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    Re: Clubs break membership record

    Quote Originally Posted by BulldogBelle View Post
    Here are the final 2009 Club Membership figures for all teams....


    MEMBERSHIP FIGURES

    ADELAIDE 46,472
    BRISBANE 24,873
    CARLTON 42,408
    COLLINGWOOD 45,972
    ESSENDON 40,412
    FREMANTLE 39,206
    GEELONG 37,160
    HAWTHORN 52,496
    NORTH MELBOURNE 28,340
    MELBOURNE 31,506
    PORT ADELAIDE 30,605
    RICHMOND 36,981
    ST KILDA 31,906
    SYDNEY 26,269
    WEST COAST 43,927
    WESTERN BULLDOGS 28,215

    TOTAL: 586,748
    Are all these figures, full home game memberships, ie 11 games or more? I believe clubs like Hawthorn/Collingwood have two game memberships, and three game packages etc and they count those. We only count the full members in our figures.

    Still, very disappointing we aren't up around 35,000, where we should be.
    FFC: Established 1883

    Premierships: AFL 1954, 2016 VFA - 1898,99,1900, 1908, 1913, 1919-20, 1923-24, VFL: 2014, 2016 . Champions of Victoria 1924. AFLW - 2018.

  9. #9
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    Re: Clubs break membership record

    Quote Originally Posted by bornadog View Post
    Are all these figures, full home game memberships, ie 11 games or more? I believe clubs like Hawthorn/Collingwood have two game memberships, and three game packages etc and they count those. We only count the full members in our figures.

    Still, very disappointing we aren't up around 35,000, where we should be.
    I'm not 100% sure but i suspect that the figures aren't reflective of full season memberships.

    Our figure is our match day membership, whereas i think Hawthorn include their Tasmanian memberships. These can include 3 game and i think even 1 game memberships!

    Melbourne's figures have increased as they have a new deal with the MCC members, i believe previously they may not of been counted as Melbourne members.

    North's figures are high because of the "keep North in Melbourne" campaign last year along with new administration. If they don't sign a big name coach like Buckley i would assume they will have a big fall next year.

    I may be wrong but that is what i heard.

  10. #10
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    Re: Clubs break membership record

    Along side of each team's membership totals I would like to see the income that each team derived from their memberships too.

    That would be a fairer way of comparing how Clubs have performed with their membership rather than just membership numbers; which a number of Clubs use various different methods to make numbers look better.

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