Mark Stevens | October 02, 2009 12:00am

THE Western Bulldogs have pulled off a significant sponsorship coup, signing clothing company KooGa to a deal worth an estimated $2 million.

KooGa will contribute about $500,000 over four years and provide a new-look tight-fitting guernsey.

It is believed the deal is worth five times more than the club's arrangement with Diadora, which ran out this season.

KooGa will be a second-tier partner with WorkSafe, sitting under major backer Mission.

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