Pies $14M Jumper Deal

[The Coon Dog]

Bruce Matthews - Herald Sun - 20 October



AFL premiers Collingwood has signed a new sponsorship deal worth about $14m.

Insurance giant CGU has agreed to a seven-year partnership with football's most powerful club.

The Magpies unveiled its guernsey for next season, which will display a gold AFL premiers logo on the chest as well as the CGU emblem.

The seven-year deal, believed to be the longest in Australian sport, is CGU's biggest corporate sponsorship deal.

Article in full...

I guess the poor bastards can now afford a dozen or so more assistants! We can only dream.

[Greystache]

I guess the poor bastards can now afford a dozen or so more assistants! We can only dream.

Or a decent lawyer.

[Throughandthrough]

glad i'm not insured thru CGU, premiums will rocket up due to the whims of a star struck board *


* i have no idea if thats the case, trying to be humorous #


# This is an attempt not to be sued **


** dunno if disclaimners will help at all.

[The Coon Dog]

Can't wait for the ads:

My name is Joffa,
And people think I'm a duffa,
With me long grey hair,
Like Eddie, I'm everywhere,
I make opposition fans crack it,
When it's game over & out comes me gold jacket!

Whoever you are.....

[Twodogs]

Joffa and Duffa dont really rhyme.


I could think of another word to describe him but **** doesnt rhyme with Joffa either.

[LostDoggy]

Those cgu ads have always made me want to smash the tv or radio. Just another reason now.

[Hotdog60]

As if they need the money, mongrels.

They could have sponsored us and there goes our debt.

[AndrewP6]

Oh good...THAT will make me hate them less.

[GVGjr]

Success makes money.
It pains me to say it but Eddie and his team have done a great job since he took over the club.

I'm not sure how Mission Foods have been performing in the Australian market but we would have to keep looking at getting major sponsors. 3 years of top 4 finishes can provide any potential sponsor some great coverage. We might not be able to land a sponsorship like Collingwood but we should be able to get a good result.

[bornadog]

Success makes money.
It pains me to say it but Eddie and his team have done a great job since he took over the club.

I'm not sure how Mission Foods have been performing in the Australian market but we would have to keep looking at getting major sponsors. 3 years of top 4 finishes can provide any potential sponsor some great coverage. We might not be able to land a sponsorship like Collingwood but we should be able to get a good result.

What I don't like about the Mission sponsorship is that it encompasses everything, ie, main sponsor, jumper sponsor, elite training centre sponsor etc. I don't think they paid enough to have the right to all this and it seems we were desperate when we accepted it.

Collingwood have the Westpac Centre, Emirates, CGU and many others all sponsoring a different aspect of the Club.

I hope we can do better next time.

[The Bulldogs Bite]

I could think of another word to describe him but **** doesnt rhyme with Joffa either.

Those cgu ads have always made me want to smash the tv or radio. Just another reason now.

This.

I hated how CH7 kept interviewing Joffa throughout the two Grand Finals.

[GVGjr]

I hated how CH7 kept interviewing Joffa throughout the two Grand Finals.

You might find that he has signed a deal with them.

[Mantis]

What I don't like about the Mission sponsorship is that it encompasses everything, ie, main sponsor, jumper sponsor, elite training centre sponsor etc. I don't think they paid enough to have the right to all this and it seems we were desperate when we accepted it.

Collingwood have the Westpac Centre, Emirates, CGU and many others all sponsoring a different aspect of the Club.

I hope we can do better next time.

I think our sponsporship team were starting to feel the pressure of not having a main sponsor (or many worthwhile secondary sponsors) a few years back so to lure in Mission we gave them a whole lot for not a heap in return (compared to other clubs)

I made mention that last season we were the only club with the same sponsor for front of guernsey, back of guernsey & shorts (they also hold naming rights to our training centre). I don't know how much they pay for these privileges, but I would think they wouldn't be paying more than what Collingwood receive from CGU per year.

Until we start making more money from the business sector we are always going to be behind the 8-ball and although our on-field efforts have been pretty good over the past few years, I doubt in the current climate we will maintain our position unless we start drawing in more $$'s.

[chef]

I think our sponsporship team were starting to feel the pressure of not having a main sponsor (or many worthwhile secondary sponsors) a few years back so to lure in Mission we gave them a whole lot for not a heap in return (compared to other clubs)

I made mention that last season we were the only club with the same sponsor for front of guernsey, back of guernsey & shorts (they also hold naming rights to our training centre). I don't know how much they pay for these privileges, but I would think they wouldn't be paying more than what Collingwood receive from CGU per year.

Until we start making more money from the business sector we are always going to be behind the 8-ball and although our on-field efforts have been pretty good over the past few years, I doubt in the current climate we will maintain our position unless we start drawing in more $$'s.

Pretty sure it's $1.5mil a year.

[GVGjr]

Until we start making more money from the business sector we are always going to be behind the 8-ball and although our on-field efforts have been pretty good over the past few years, I doubt in the current climate we will maintain our position unless we start drawing in more $$'s.

What do we lack in terms of equipment, facilities and specialist coaches etc to the powerhouse cashed up sides?

A few additional GPS vests? Gym equipment? An extra coach or two?

What would that cost us? Probably less that $500,000 with the vests and equipment being one off costs. It obviously is, but it doesn't sound like a huge hurdle to find a company that could offset that sort of dollars.