Some would argue the number of blockbusters you play in helps you in front of the big crowds of the finals?
There is no doubt the exposure you get through more blockbusters, friday night games, telecast free to air games,etc gets you more fans and more money. I believe Collingwood's riches finally won them a premiership. One wonders if Collingwood would be still be the richest club in the league if they had no Anzac days or other blockbusters , our tv coverage and our stadium deals.