To many AFL fans, Luke Beveridge can be difficult to understand. Since he took over as Western Bulldogs head coach, the team has firmly run his way. But that's often counter to the logic of outsiders.

He's quoted both Che Guavara and the children's book The Salty Dog to his team as motivational tools, a group which he runs on a principle of trust, and working together towards a common goal.

Each Thursday, when team selection comes around, guesses at the Dogs selections seem to fail even the most avid followers. Beveridge shows the appropriate amount of respect to traditional team positions and sheets — none. The only thing that matters is victory.

That way has also been a successful one, with Beveridge the most successful coach in the Bulldogs' long history.

https://www.abc.net.au/news/2022-07-...e=abc_news_web