"THE stunning on-field revival of the Western Bulldogs is failing to translate off the field.
With a week to go until the club membership deadline, the most exciting team in town finds itself at the bottom of the pile.
The second-placed Bulldogs have remarkably been passed by wooden-spoon favourite Melbourne on the membership table.
A lot of that is down to the surge by Demons fans following the appointment of favourite son Jim Stynes as club president.
The Bulldogs have 27,602 match-day members, which is down from 28,725 last year.
Melbourne set a club record on Friday with 28,302 signed up, 1000 of those coming after Stynes' appointment.
Bulldogs chief executive Campbell Rose yesterday called on supporters to rally before next Monday's membership cut-off.
"It's disappointing," Rose said.
"As a club that is performing on-field, I am left embarrassed.
"I would appeal to anybody who claims any interest in the red, white and blue that they should take action and join up.
"Get with the momentum that the club has got at the moment. From our point of view, there is no reason why we shouldn't be well past our members of last year."
Rose said maybe some supporters had waited to see if the Bulldogs were the real deal.
"While we've still got a long way to go and are by no means there, we've given it a pretty good shake-up," he said."