Sports Advertising

[bulldogtragic]

I thought it would interesting bringing up sports advertising.

Most of us watched the Benson & Hedges series. Did banning cigarette companies from advertising contribute to lower smoking rates or remove the normality? I ask is it seems alcohol might be next, and CUB inject serious dollars into Australian sport.

Then on the flip side, there's betting advertising which some in politics want to legislate and control even tighter. And then once most things can't advertise, if fast foods advertise in the open space, what happens when the next study comes out about Aussies bring morbidly obese.

For mine, I actually don't really notice the advertising, or maybe it's subliminal... But in the cut throat world of professional sport and advertising dollars directly funding TV rights deals, what is over the horizon??

[azabob]

Re: Sports Advertising

BT my biggest concern is kids are going to sporting events, watching it on tv and they are going to think that gambling on the event is 'normal'.

Gambling advertising is the devil, and not the good kind of devil.

[bulldogtragic]

Re: Sports Advertising

Not having kids, I had never really pondered that. I'd agree that normalising gambling for children is along the lines of normalising smoking. But I'm not sure what can happen, as the industry seems propped up with gambling advertising monies. For argument sake advertising dollars from sports betting agencies could be around 20% of the TV rights deal. If governments cut into that, I can't see free to air being able to generate the income to sustain the number of free to air games. McDonalds and KCF coukd take some if the advertising schedule, but what happens when the knives come at them. Tough nut to crack.

[boydogs]

Re: Sports Advertising

You have to take a long term view, Benson & Hedges wouldn't have the dollars to throw around today that they did back then due to the reduction in smoking rates. Where they leave the picture, Nicorette and government health advertising come in. Removing alcohol, tobacco, gambling, junk food advertising doesn't create a black hole, it creates an opportunity for others. Who had heard of Subway 20 years ago?

[LostDoggy]

Re: Sports Advertising

But where do you stop? Once you ban cigarette advertising, then gambling, then fast food, how long or how far do you go before you decide censorship is not a healthy thing? It's a tough debate. I'm a parent and hate the gambling ads too. But just like fast food ads, I take my responsibility to explain to my children that they just want your money and care not for your health seriously, I guess most of society can't be arsed, and want the government to do the parenting.

[bulldogtragic]

Re: Sports Advertising

But where do you stop? Once you ban cigarette advertising, then gambling, then fast food, how long or how far do you go before you decide censorship is not a healthy thing? It's a tough debate. I'm a parent and hate the gambling ads too. But just like fast food ads, I take my responsibility to explain to my children that they just want your money and care not for your health seriously, I guess most of society can't be arsed, and want the government to do the parenting.

Top post, therein lies the problem in discussing sports advertising. One can make an argument to say advertising censorship on one industry based on the argument 'what about the children' will domino, alcohol, gambling, fast food etc. where does the argument stop?

The most immediate of my interest is self interest about our club. Particularly, the gambling money in and around the football industry is helping us, directly and indirectly. Full censorship would cost the industry tens of millions a year and that hit dominos down the line, eventually to us. There are many competing issues on the general discussion and I don't see the discussion going away any time soon.

[mjp]

Re: Sports Advertising

You have to take a long term view, Benson & Hedges wouldn't have the dollars to throw around today that they did back then due to the reduction in smoking rates. Where they leave the picture, Nicorette and government health advertising come in. Removing alcohol, tobacco, gambling, junk food advertising doesn't create a black hole, it creates an opportunity for others. Who had heard of Subway 20 years ago?

You trying to say that Subway isn't junk food? The con job is almost complete.

[boydogs]

Re: Sports Advertising

You trying to say that Subway isn't junk food? The con job is almost complete.

A chicken, tomato & cucumber roll + water is a fair advance on a cheeseburger, fries, coke & sundae

[GVGjr]

Re: Sports Advertising

A chicken, tomato & cucumber roll + water is a fair advance on a cheeseburger, fries, coke & sundae

While you have a good point the latest offering in the States is Mexican roll with Frito chips in it.

Subway has attempted to brand itself as a healthy alternative to greasier fast food franchises or chains. Their initiative includes marketing projects that exhibit how their sandwiches can be a weight-loss tool and the franchise’s motto, “eat fresh.”

Despite their doubtlessly expensive undertaking, to the discerning eye and anyone with a nose who has walked by one of the many Subway locations, the chain’s offerings are not all that healthy. In their Super Bowl commercial they continued their silly faux healthy charade while advertising a sandwich called the Fritos Chicken Enchilada which boasts Fritos as an ingredient and selling point.

[bulldogtragic]

Re: Sports Advertising

All this aside, if gambling, alcohol and fried food get banned from sports advertising, I don't see subway filling the missing $40m+ a year that filters to sporting codes/associations and clubs. It's a little more complex.