Lance Franklin

[Ghost Dog]

Re: Lance Franklin

Spot on and I don't see the big deal. Buddy's an arrogant superstar, but he's still a superstar. You cancel the Guy Sebastian concert if Michael Jackson says that's the same night that he wants to play.

MJ in thriller part II! rise from the dead.....

[Twodogs]

Re: Lance Franklin

MJ in thriller part II! rise from the dead.....

The "haha-fooled everyone." tour.

[LostDoggy]

Re: Lance Franklin

Lance Franklin is Australia's Michael Jordan no two ways about it. HE IS A FREAK! You need to bring it into the context where it belongs and that is Australian sport and more specifically the AFL. Go to outback communities and see what number they're all wearing.

And what is the bolded about? Who cares about Scott and Dermie and where is the relevance with Franklin taking over their number? Of course the number existed prior to Franklin as did Jordan's but there is no question that Franklin has made it his own in the AFL - who he wears it with is simply a byproduct of the Buddy brand.

Very much so. If Buddy had played in 5 premierships at CHF at Hawthorn then he could start to consider it being his number.

Dermie >>>>>>>> Buddy

Think of it this way: who is remembered the most for our number 3? Grant or EJ? Both champions, but the difference is one wore the number and the other IS the number.

[1eyedog]

Re: Lance Franklin

Far as I am concerned Buddy was wearing Dermies number. He was the man when I was a kid and his deeds make Buddy look like a b grader.

Agreed, Dermie was the man, but I wasn't comparing their footballing prowess I was talking about branding and club marketing and its implications for Buddy and no. 23.

Very much so. If Buddy had played in 5 premierships at CHF at Hawthorn then he could start to consider it being his number.

Yes but brands and marketing are almost as big as premierships now. I was in Fitzroy Crossing last year and there were a fair few Hawthorn jumpers with number 23 on the back, I'd wager that's Buddy's number they have on and not Dermies. Interestingly there were also a few Essendon jumpers with number 23 on the back and I couldn't think who it was (it's Myers) so when I queried it they told me that Essendon was their favourite team but Buddy Franklin was their favourite player. I wonder how many Hawthorn kids actually remember Dermie... It's Buddy's number because he's made and will continue to make a shiteload of money off it.

MJ in thriller part II! rise from the dead.....

I thought it was a good analogy! albeit a posthumous one.

[divvydan]

Re: Lance Franklin

You make a good point about the branding/marketing. I remember hearing a couple of years ago that Buddy was far and away the most marketable player in the league, in terms of stuff sold with either his number or image etc.

Here we go

HAWTHORN superstar Lance Franklin sells more than double the merchandise of any other AFL player via online shopping, cementing his position as the biggest name in the game.

IMG Sports Technology, which runs the online stores for 17 of the 18 AFL clubs has compiled data from the 2012 season, and concluded Franklin branded jumpers, badges, t-shirts and caps are by far the most popular.

"It's not surprising that he was number one, but the sheer volume ... the gap between himself and the guys in the rest of the list was amazing to us," IMG STG creative director Danny Bishop told AFL.com.au.

Top 10 at the time for those interested

The top 10:

1. Lance Franklin - Hawthorn
2. Cyril Rioli - Hawthorn
3. Chris Judd - Carlton
4. Jobe Watson - Essendon
5. Luke Hodge - Hawthorn
6. Joel Selwood - Geelong
7. Marc Murphy - Carlton
8. Adam Goodes - Sydney Swans
9. Jimmy Bartel - Geelong
10. Lenny Hayes - St Kilda

Given that level of merchandising, I can understand why both he and the club would want him to keep the #23.

[hujsh]

Re: Lance Franklin

Lance Franklin is Australia's Michael Jordan no two ways about it. HE IS A FREAK! You need to bring it into the context where it belongs and that is Australian sport and more specifically the AFL. Go to outback communities and see what number they're all wearing.

And what is the bolded about? Who cares about Scott and Dermie and where is the relevance with Franklin taking over their number? Of course the number existed prior to Franklin as did Jordan's but there is no question that Franklin has made it his own in the AFL - who he wears it with is simply a byproduct of the Buddy brand.

Nope. Maybe the Lebron James of the AFL though.

[KT31]

Re: Lance Franklin

The top 10:

1. Lance Franklin - Hawthorn
2. Cyril Rioli - Hawthorn
3. Chris Judd - Carlton
4. Jobe Watson - Essendon
5. Luke Hodge - Hawthorn
6. Joel Selwood - Geelong
7. Marc Murphy - Carlton
8. Adam Goodes - Sydney Swans
9. Jimmy Bartel - Geelong
10. Lenny Hayes - St Kilda

Two things surprise me on the list - one is no Ablett jnr and two there is not a Collingwood player.

Originally Posted by 1eyedog View Post
Lance Franklin is Australia's Michael Jordan no two ways about it.

Don't agree, but I would agree that Fev is Australia's Dennis Rodman.

[jeemak]

Re: Lance Franklin

Judd is no. 3 on the list KT31.

[Twodogs]

Re: Lance Franklin

Judd is no. 3 on the list KT31.

Apart from #3, obviously!

[Twodogs]

Re: Lance Franklin

Yes but brands and marketing are almost as big as premierships now. I was in Fitzroy Crossing last year and there were a fair few Hawthorn jumpers with number 23 on the back, I'd wager that's Buddy's number they have on and not Dermies. Interestingly there were also a few Essendon jumpers with number 23 on the back and I couldn't think who it was (it's Myers) so when I queried it they told me that Essendon was their favourite team but Buddy Franklin was their favourite player. I wonder how many Hawthorn kids actually remember Dermie... It's Buddy's number because he's made and will continue to make a shiteload of money of it.

On that basis I agree.

[KT31]

Re: Lance Franklin

Judd is no. 3 on the list KT31.

New I shouldn't have been multitasking and had the proper glasses on.

[divvydan]

Re: Lance Franklin

Collingwood was the only club the rankings didn't have access to, however, from the same article

Dane Swan, who won the Brownlow in 2011, is understood to be their top ranked seller, with Alan Didak the second best Magpie.

It is estimated Swan ranks about 16th on the list across the competition.

I imagine GCS just don't/didn't have the number of supporters to get GAJ higher in the list.

[1eyedog]

Re: Lance Franklin

Two things surprise me on the list - one is no Ablett jnr and two there is not a Collingwood player.



Don't agree, but I would agree that Fev is Australia's Dennis Rodman.

Who would be your alternative? If you had to pick one player from the AFL who has the big-show qualities of Jordan who would it be?

[Remi Moses]

Re: Lance Franklin

Not only are they going to miss his ability playing wise, but also the marketing aspect.
It's just nonsense that Hawthorn are not going to miss Franklin.

[LostDoggy]

Re: Lance Franklin

Not only are they going to miss his ability playing wise, but also the marketing aspect.
It's just nonsense that Hawthorn are not going to miss Franklin.

They can't very well say, “Shit, we're screwed now!”