You don't need to sell the benefits/advantages of the inner west to me, but for potential trade targets they want access to golf courses and the beach/peninsula. And they definitely want to invest their footy dollars into higher yield real estate on the eastern side of Melbourne. You mentioned Hawthorn but their new base in Dingley is only 15 mins from Beauy/Black Rock and it's a very easy commute to the sand belt and also the Mornington Peninsula.
Like I said, it is even starting to bite the richer clubs located north of the city - who really wants to go to Tullamarine every day. I'm a northern suburbs wog born and bred, and I know most footballers don't give a shit about the nightlife in Brunswick, Northcote and Moonee Ponds. Most want to live/invest in the east, train somewhere easy to get to (with great facilities) and have access to some quality golf courses and beaches close by. And for those inclined, they can get their nightlife kicks in Prahran/Windsor/Richmond.
I also reckon you're underselling how much of a pain in the ass it is to get from the west to the east and vice versa. Any time you have to cross town is bumper-to-bumper at the best of times.
					Like I said, it is even starting to bite the richer clubs located north of the city - who really wants to go to Tullamarine every day. I'm a northern suburbs wog born and bred, and I know most footballers don't give a shit about the nightlife in Brunswick, Northcote and Moonee Ponds. Most want to live/invest in the east, train somewhere easy to get to (with great facilities) and have access to some quality golf courses and beaches close by. And for those inclined, they can get their nightlife kicks in Prahran/Windsor/Richmond.
I also reckon you're underselling how much of a pain in the ass it is to get from the west to the east and vice versa. Any time you have to cross town is bumper-to-bumper at the best of times.

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