Stormy weather ahead for the club?

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  • The Coon Dog
    Bulldog Team of the Century
    • Jan 2007
    • 7579

    #31
    Re: Stormy weather ahead for the club?

    Sponsor bails out on Tigers

    RICHMOND has been gutted by the collapse of a lucrative sponsorship deal with global insurance and financial services giant AIG.

    The Tigers, who were poised to use the financial powerhouse as a back-of-jumper partner, now have to re-enter the marketplace to find a major sponsor before next season.

    The AIG deal was believed to be worth $800,000 a season over three years and would have seen the company join Dick Smith Electronics as co-major backers of the Tigers.

    But AIG executives, increasingly concerned about the global financial crisis, pulled the pin last month.

    The American-based company had also become wary of any negative publicity.

    Less than a week after the US Government committed $85 billion to bail it out, AIG executives blew $440,000 on a week-long retreat at a luxury resort in California.

    Sources said Richmond was stunned by the decision, which came after several months of negotiations and repeated verbal assurances that the deal was as good as done.

    Comment was sought from AIG yesterday.

    A Tigers spokeswoman said the club had started looking for another major sponsor.

    "We have been engaged with a number of parties regarding sponsorship and continue to be involved in further discussions," the spokeswoman said.

    "No heads of agreement had ever been executed with AIG and AIG has since confirmed that they will not be pursuing a sponsorship with the Richmond Football Club."

    "This is a very opportune time to be associated with the Richmond Football Club.

    "Notwithstanding the on-field performance, there are some very exciting factors including the Punt Rd redevelopment and a very favourable draw that includes 16 free-to-air games."
    [COLOR="Red"][B][U][COLOR="Blue"]85, 92, 97, 98, 08, 09, 10... Break the curse![/COLOR][/U][/B][/COLOR]

    Comment

    • Scraggers
      Premiership Moderator
      • Jun 2008
      • 3565

      #32
      Re: Stormy weather ahead for the club?

      Makes you almost feel sorry for the Tiges ..... Naaah !!!

      Comment

      • Dry Rot
        Bulldog Team of the Century
        • Jan 2007
        • 6450

        #33
        Re: Stormy weather ahead for the club?

        Everything I'm hearing from finance mates suggests that now it isn't a case of whether we'll have a recession here, but how deep.

        Short of one of those betting agencies becoming our sponsor, it now looks like we won't get a replacement for Leaseplan.

        What impact will no sponsor and a crash in membership numbers have on the club? NB support facilities/people for the team
        The fight is here; I need ammunition, not a ride.

        Comment

        • GVGjr
          Moderator
          • Nov 2006
          • 44745

          #34
          Re: Stormy weather ahead for the club?

          Originally posted by Dry Rot
          Everything I'm hearing from finance mates suggests that now it isn't a case of whether we'll have a recession here, but how deep.
          Agreed, it's a gloomy outlook.

          Originally posted by Dry Rot
          Short of one of those betting agencies becoming our sponsor, it now looks like we won't get a replacement for Leaseplan.
          I don't see that as a given at all.

          Originally posted by Dry Rot
          What impact will no sponsor and a crash in membership numbers have on the club? NB support facilities/people for the team
          Despite no announcement for another sponsor I see no basis for the assumption that we won't find one. I also don't think we will experience a crash in membership numbers but no doubt it will be tough.
          Western Bulldogs Football Club "Where it's cool to drool"

          Comment

          • Dry Rot
            Bulldog Team of the Century
            • Jan 2007
            • 6450

            #35
            Re: Stormy weather ahead for the club?

            Originally posted by GVGjr

            I don't see that as a given at all.

            Despite no announcement for another sponsor I see no basis for the assumption that we won't find one.
            IMO it will take a miracle for the club to land a major $$$$ sponsor. Most people don't realise how bad things are now, and they're going to get a lot worse. Advertising/promotional/media budgets are being slashed and corporate finance has all but dried up.

            Aside from the betting agencies, if a listed company announced a major sponsorship in these times, the shareholders would lynch the board.

            Originally posted by GVGjr

            I also don't think we will experience a crash in membership numbers but no doubt it will be tough.
            Current estimates of the increase in unemployment in 2009 range from about 30% to 110% - I suspect that could lead to a crash in consumer confidence, willingness to spend disposable income and Bulldogs membership.
            The fight is here; I need ammunition, not a ride.

            Comment

            • Go_Dogs
              Hall of Fame
              • Jan 2007
              • 10174

              #36
              Re: Stormy weather ahead for the club?

              Originally posted by Dry Rot
              IMO it will take a miracle for the club to land a major $$$$ sponsor. Most people don't realise how bad things are now, and they're going to get a lot worse. Advertising/promotional/media budgets are being slashed and corporate finance has all but dried up.

              Aside from the betting agencies, if a listed company announced a major sponsorship in these times, the shareholders would lynch the board.



              Current estimates of the increase in unemployment in 2009 range from about 30% to 110% - I suspect that could lead to a crash in consumer confidence, willingness to spend disposable income and Bulldogs membership.
              I'm starting to get a little nervous, and given the economy could well remain as volatile as it currently is until 2011, it might be time for mild concern.

              Out of curiosity, how much of a financial commitment does a major sponsor make during a financial year?
              Have you heard Butters wants to come to the Dogs?

              Comment

              • hujsh
                Hall of Fame
                • Nov 2007
                • 11850

                #37
                Re: Stormy weather ahead for the club?

                Originally posted by Dry Rot
                Current estimates of the increase in unemployment in 2009 range from about 30% to 110% - I suspect that could lead to a crash in consumer confidence, willingness to spend disposable income and Bulldogs membership.
                You sound like my text book
                [SIGPIC][/SIGPIC]

                Comment

                • LostDoggy
                  WOOF Member
                  • Jan 2007
                  • 8307

                  #38
                  Re: Stormy weather ahead for the club?

                  Originally posted by Dry Rot
                  IMO it will take a miracle for the club to land a major $$$$ sponsor. Most people don't realise how bad things are now, and they're going to get a lot worse. Advertising/promotional/media budgets are being slashed and corporate finance has all but dried up.

                  Aside from the betting agencies, if a listed company announced a major sponsorship in these times, the shareholders would lynch the board.



                  Current estimates of the increase in unemployment in 2009 range from about 30% to 110% - I suspect that could lead to a crash in consumer confidence, willingness to spend disposable income and Bulldogs membership.
                  All the more reaons why a business needs to be out there out-marketing their opposition because new business won't be so easy to win

                  And that's from my marketing text book most unlike the text book for pragmatic economists who all rank below Collingwood supporters

                  Comment

                  • Dry Rot
                    Bulldog Team of the Century
                    • Jan 2007
                    • 6450

                    #39
                    Re: Stormy weather ahead for the club?

                    Originally posted by EJ Smith
                    All the more reaons why a business needs to be out there out-marketing their opposition because new business won't be so easy to win

                    And that's from my marketing text book most unlike the text book for pragmatic economists who all rank below Collingwood supporters
                    That's the trouble with textbooks vs real life - they are just textbooks.

                    Have you been reading the massive revenue and profit downgrades coming out now from the media analysts?

                    And finance and credit is so tight that few companies would dare to announce a new sports sponsorship.

                    Getting a new sponsor now will be extremely hard.
                    The fight is here; I need ammunition, not a ride.

                    Comment

                    • GVGjr
                      Moderator
                      • Nov 2006
                      • 44745

                      #40
                      Re: Stormy weather ahead for the club?

                      Originally posted by Dry Rot
                      IMO it will take a miracle for the club to land a major $$$$ sponsor. Most people don't realise how bad things are now, and they're going to get a lot worse. Advertising/promotional/media budgets are being slashed and corporate finance has all but dried up.
                      If things are as grim as your financial mates believe, then even landing a major sponsor won't be enough.

                      It's a shame the these financial experts aren't that good at predicting these problems before they occur as they are about highlighting the possible extent of them after a crash.
                      Western Bulldogs Football Club "Where it's cool to drool"

                      Comment

                      • Dry Rot
                        Bulldog Team of the Century
                        • Jan 2007
                        • 6450

                        #41
                        Re: Stormy weather ahead for the club?

                        Originally posted by GVGjr
                        If things are as grim as your financial mates believe, then even landing a major sponsor won't be enough.

                        It's a shame the these financial experts aren't that good at predicting these problems before they occur as they are about highlighting the possible extent of them after a crash.
                        Some of my mates did.

                        Many now think it will worse than the 1973-74 recession.
                        The fight is here; I need ammunition, not a ride.

                        Comment

                        • GVGjr
                          Moderator
                          • Nov 2006
                          • 44745

                          #42
                          Re: Stormy weather ahead for the club?

                          Originally posted by Griffen#16
                          Out of curiosity, how much of a financial commitment does a major sponsor make during a financial year?
                          I depends on a few things but somewhere around $800,000 might be in the ball park.
                          Western Bulldogs Football Club "Where it's cool to drool"

                          Comment

                          • Bulldog4life
                            WOOF Member
                            • Oct 2007
                            • 9607

                            #43
                            Re: Stormy weather ahead for the club?

                            Originally posted by Dry Rot
                            Everything I'm hearing from finance mates suggests that now it isn't a case of whether we'll have a recession here, but how deep.

                            Short of one of those betting agencies becoming our sponsor, it now looks like we won't get a replacement for Leaseplan.

                            What impact will no sponsor and a crash in membership numbers have on the club? NB support facilities/people for the team
                            You can talk to 10 Economists or finance experts and get 10 different answers on the future of the economy.
                            I discovered that this is even more so recently. Out of interest how many of your mates did you speak to?

                            Comment

                            • Dry Rot
                              Bulldog Team of the Century
                              • Jan 2007
                              • 6450

                              #44
                              Re: Stormy weather ahead for the club?

                              Originally posted by Bulldog4life
                              You can talk to 10 Economists or finance experts and get 10 different answers on the future of the economy.
                              I discovered that this is even more so recently. Out of interest how many of your mates did you speak to?
                              Five in funds management and broking. All had the same view. Was told that was pretty well the view of their colleagues too.

                              Also do some part-time work for a funds manager, so get to see private research from brokers and analysts. Pretty scary stuff.

                              For all our sakes, I hope they're wrong, but the news gets worse every day. I have never seen something like GMAC and GE pull out of the car dealership finance market before.
                              The fight is here; I need ammunition, not a ride.

                              Comment

                              • Bulldog4life
                                WOOF Member
                                • Oct 2007
                                • 9607

                                #45
                                Re: Stormy weather ahead for the club?

                                Originally posted by Dry Rot
                                Five in funds management and broking. All had the same view. Was told that was pretty well the view of their colleagues too.

                                Also do some part-time work for a funds manager, so get to see private research from brokers and analysts. Pretty scary stuff.

                                For all our sakes, I hope they're wrong, but the news gets worse every day. I have never seen something like GMAC and GE pull out of the car dealership finance market before.
                                Yes I agree it doesn't look good. In regards to sponsorship I read a couple of days ago that the AFL is working with the Club to help find a sponsor. Hopefully this can help.

                                On a different tact it seems unjust that the AFL actually competes with the 16 Clubs to obtain sponsoship when the 16 Clubs actually make up the AFL.

                                Comment

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