Marketing Ideas for The Club

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  • bulldogtragic
    The List Manager
    • Jan 2007
    • 34289

    Marketing Ideas for The Club

    TBA

    Tom Boyd Army (aka cheer squad membership)

    Only just realised putting that down it might be confusing if you got a text about where you're sitting or waiting for someone at the ground... Still like it. We need to get every cent out of the marketing appeal of the true messiah.
    Rocket Science: the epitaph for the Beveridge era - whenever it ends - reading 'Here lies a team that could beat anyone on its day, but seldom did when it mattered most'. 15/7/2023
  • LostDoggy
    WOOF Member
    • Jan 2007
    • 8307

    #2
    Re: Marketing Ideas for The Club

    BT this man does not need gimmicks, we will take the benefits of his well publicised trade, but the last thing we should be doing is heaping the pressure on him at this early stage of his career.

    Be patient, he will build it, they will come!

    Comment

    • bulldogtragic
      The List Manager
      • Jan 2007
      • 34289

      #3
      Re: Marketing Ideas for The Club

      Originally posted by Murphy Contradicts Law
      BT this man does not need gimmicks, we will take the benefits of his well publicised trade, but the last thing we should be doing is heaping the pressure on him at this early stage of his career.

      Be patient, he will build it, they will come!
      What you call gimmicks others might call marketing. It's not about patience or pressure its about an opportunity to have a marquee player that gets memberships sold, and bums on seats and sells hope to the masses who will have another few years down still. I've said on other threads, you can build a team and a club around TB, he has star power and if we weren't finding ways to market or recruit new members and cheer squad members then the marketing manager isn't doing their job.
      Rocket Science: the epitaph for the Beveridge era - whenever it ends - reading 'Here lies a team that could beat anyone on its day, but seldom did when it mattered most'. 15/7/2023

      Comment

      • LostDoggy
        WOOF Member
        • Jan 2007
        • 8307

        #4
        Re: Marketing Ideas for The Club

        Originally posted by bulldogtragic
        What you call gimmicks others might call marketing. It's not about patience or pressure its about an opportunity to have a marquee player that gets memberships sold, and bums on seats and sells hope to the masses who will have another few years down still. I've said on other threads, you can build a team and a club around TB, he has star power and if we weren't finding ways to market or recruit new members and cheer squad members then the marketing manager isn't doing their job.
        Our new marketing manager is doing a brilliant job so far, so I imagine every avenue is being looked at and pursued.

        Comment

        • boydogs
          WOOF Member
          • Apr 2009
          • 5844

          #5
          Re: Marketing Ideas for The Club

          Originally posted by BornAScragger
          Our new marketing manager is doing a brilliant job so far, so I imagine every avenue is being looked at and pursued.
          Simon Garlick has said Tom Boyd is on holidays but we are looking to get him into a Bulldogs jumper as soon as possible, so they are conscious of it
          If you kicked five goals and Tom Boyd kicked five goals, Tom Boyd kicked more goals than you.

          Formerly gogriff

          Comment

          • LostDoggy
            WOOF Member
            • Jan 2007
            • 8307

            #6
            Re: Marketing Ideas for The Club

            Originally posted by boydogs
            Simon Garlick has said Tom Boyd is on holidays but we are looking to get him into a Bulldogs jumper as soon as possible, so they are conscious of it
            Have offered to have the club fly me out to wherever he's holidaying to give him a guernsey and snap a shot off my iphone.

            Awaiting his reply.

            Comment

            • KT31
              Bulldog Team of the Century
              • Jul 2008
              • 5454

              #7
              Re: Marketing Ideas for The Club

              Originally posted by BornAScragger
              Have offered to have the club fly me out to wherever he's holidaying to give him a guernsey and snap a shot off my iphone.

              Awaiting his reply.
              Always said you were an overly generous bugger BAS, yell out if you need a hand with carrying the jumper and some one to take the shot.
              It's better to die on our feet than live on our knees.

              Comment

              • lemmon
                Bulldog Team of the Century
                • Nov 2008
                • 6522

                #8
                Re: Marketing Ideas for The Club

                Not sure where to put this but has anyone seen the short #bemorebulldog advertising videos that autoplay on all the club website's videos? They are seriously terrific, some of the sharpest work done by the media team in a very, very long time

                Comment

                • Eastdog
                  WOOF Communtiy Organiser
                  • Feb 2012
                  • 18287

                  #9
                  Re: Marketing Ideas for The Club

                  Originally posted by lemmon
                  Not sure where to put this but has anyone seen the short #bemorebulldog advertising videos that autoplay on all the club website's videos? They are seriously terrific, some of the sharpest work done by the media team in a very, very long time
                  Are they the ones at the hospital and in the car park? Agree lemmon it's a good concept.
                  "Footscray people are incredible people; so humble. I'm just so happy - ecstatic"

                  Comment

                  • F'scary
                    WOOF Member
                    • Dec 2011
                    • 4089

                    #10
                    Re: Marketing Ideas for The Club

                    Imagine what it is going to be like in 2015 when he starts booting bags every week. It'll be like Ablett Snr, Lockett & Carey again. But this time for us!!!
                    Officially on the Bus-wagon

                    Comment

                    • Eastdog
                      WOOF Communtiy Organiser
                      • Feb 2012
                      • 18287

                      #11
                      Re: Marketing Ideas for The Club

                      Originally posted by F'scary
                      Imagine what it is going to be like in 2015 when he starts booting bags every week. It'll be like Ablett Snr, Lockett & Carey again. But this time for us!!!
                      Don't expect too much early on but yes I'm hopeful that he'll be a great full forward for us.
                      "Footscray people are incredible people; so humble. I'm just so happy - ecstatic"

                      Comment

                      • ledge
                        Hall of Fame
                        • Dec 2007
                        • 14311

                        #12
                        Re: Marketing Ideas for The Club

                        If Macca was still coach he would be playing in the midfield in his first season then at fullback.
                        Bring back the biff

                        Comment

                        • Happy Days
                          Hall of Fame
                          • May 2008
                          • 10142

                          #13
                          Re: Marketing Ideas for The Club

                          Just getting Tom Boyd is the best marketing the club has ever done. I can't recall this level of press coverage ever being around the club.
                          - I'm a visionary - Only here to confirm my biases -

                          Comment

                          • LostDoggy
                            WOOF Member
                            • Jan 2007
                            • 8307

                            #14
                            Re: Marketing Ideas for The Club

                            Originally posted by Happy Days
                            Just getting Tom Boyd is the best marketing the club has ever done. I can't recall this level of press coverage ever being around the club.
                            Akermanis generated a fair bit.

                            Comment

                            • bulldogtragic
                              The List Manager
                              • Jan 2007
                              • 34289

                              #15
                              Re: Marketing Ideas for The Club

                              I still like The Tom Boyd Army for the cheer squad membership.

                              We've got to convert Bob love into members too, especially his pull to kids. Little Rascals Captain Club? (Junior members)???
                              Rocket Science: the epitaph for the Beveridge era - whenever it ends - reading 'Here lies a team that could beat anyone on its day, but seldom did when it mattered most'. 15/7/2023

                              Comment

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