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The Club has unveiled its 2025 First Nations guernsey design.
By Western Bulldogs Media
5 hrs ago
The Western Bulldogs have unveiled their 2025 First Nations guernsey ahead of Sir Doug Nicholls Round.
Designed by Kamilya Lowana White, a proud Aboriginal artist born and raised in Naarm with Kija Bardi heritage on her father’s side, the guernsey honours the Bulldogs’ current First Nations players and their teammates while also celebrating the Club’s reconciliation journey.
A meeting place symbol is central to the design, signifying the Club as a gathering point for its five AFL/W First Nations players.
Each section surrounding this symbol is laid out like a map, moving from Tasmania (bottom red), Victoria (bottom dark blue), south Western Australia (middle blue), north Western Australia (upper red), to central Australia (upper blue).
These represent the Country of respective First Nations players and significant people who have supported them throughout each of their journeys.
Kamilya Lowana White, who is also Liam Jones’s cousin, worked closely with each player to determine what was included in their respective sections. This is detailed in depth below.
2025 First Nations guernsey designer Kamilya Lowana White and her cousin, Liam Jones.The right panel features 132 people symbols, representing the total number of AFL, AFLW, VFL and VFLW players, with six red symbols highlighting First Nations players.
Surrounding this are 100 white dots which align with the Club’s 100th anniversary in the VFL/AFL.
The guernsey highlights the unique heritage and contributions of First Nations players as well as underscoring the Club's ongoing commitment to reconciliation and inclusion.
The Dogs will debut the guernsey this Saturday night against the Gold Coast SUNS in Darwin.
The Club's 2025 guernsey honours current First Nations players and their teammates while also celebrating the Club’s reconciliation journey.It will also be worn against Essendon in the first week of Sir Doug Nicholls Round (Marngrook at Marvel) and during NAIDOC Week in Round 18 against Adelaide.
The Dogs will wear a predominately white clash iteration for their meeting with Geelong in the second week of Sir Doug Nicholls Round.
The ‘home’ guernseys will be available for purchase via the Bulldogs Shop, alongside an exclusive range including training shorts, media polo, Nallei Jerring Program t-shirt and wool scarf.
The ‘clash’ guernseys will be auctioned off post-game, with proceeds to be donated to a First Nations community. Ryley Sanders (Palawa – Tasmania)
Ryley’s section represents the Palawa people of Tasmania.
Wombat tracks signify his totem, with nine tracks denoting his playing number.
A woman symbol pays tribute to the important role of his mother. Jamarra Ugle-Hagan (Gunditjmara – Victoria)
Jamarra shares the red-tailed black cockatoo totem with Arthur Jones.
Two cockatoo footprints indicate his playing number, while the people symbols represent his four brothers and sister. Arty Jones (Noongar – south Western Australia)
Arty shares the red-tailed black cockatoo totem with Jamarra Ugle-Hagan.
32 cockatoo footprints represent his playing number, alongside his Yamatji totem, the black bream.
The people symbols credit his parents and three sisters. Liam Jones (Kija – north Western Australia)
Liam’s Kija Country of the Kimberly Region is depicted with the Bungle Bungles.
His totem, the red kangaroo, is represented by 19 tracks – aligning with his playing number.
Seven women symbols pay tribute to his mother, two grandmothers, two sisters, his partner, and his daughter. Naomi Ferres (Arrente – central Australia)
Naomi’s section represents the Eastern Arrente people of eastern Alice Springs in the Northern Territory.
Her totem is the rock wallaby, with 16 wallaby footprints acknowledging her playing number.
Three joined women symbols honour her mother, grandmother and great-grandmother and the special intergenerational connection they share.
The red circle also represents the country’s ‘red centre’.
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