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Sponsorship logo's too big....
Bulldogs forced to change jumper
The Herald Sun
Mark Stevens | March 24, 2009
THE Western Bulldogs have been forced to replace all their player guernseys and shorts after a late crackdown on the size of the sponsorship logo. Both Mission logos have been shrunk by 20 per cent under orders from the AFL.
The league originally ticked off on the size of the logos and the Dogs wore them in the Bushfire Appeal match against Essendon on February 13.
But the following Monday, the Dogs received notification from the AFL that the logos were too big. The Dogs have suspicions they were "dobbed in" by up to three rival clubs.
"We're surprised other clubs would be interested," Scott Seward, Bulldogs general manager consumer operations and development, said last night.
The AFL's decision to reverse its original ruling disappointed sponsor Mission Foods, which is injecting about $1.5 million into the club this year.
It has also caused headaches for the Dogs, who have had to replace 200 guernseys and pairs of shorts.
Both home and away guernseys and shorts had been produced featuring the now banned logo.
The AFL, as it originally approved the outfits, has agreed to pay for the replacements.
AFL regulations stipulate logos must be no bigger than 80 sq cm.
Bulldogs forced to change jumper
The Herald Sun
Mark Stevens | March 24, 2009
THE Western Bulldogs have been forced to replace all their player guernseys and shorts after a late crackdown on the size of the sponsorship logo. Both Mission logos have been shrunk by 20 per cent under orders from the AFL.
The league originally ticked off on the size of the logos and the Dogs wore them in the Bushfire Appeal match against Essendon on February 13.
But the following Monday, the Dogs received notification from the AFL that the logos were too big. The Dogs have suspicions they were "dobbed in" by up to three rival clubs.
"We're surprised other clubs would be interested," Scott Seward, Bulldogs general manager consumer operations and development, said last night.
The AFL's decision to reverse its original ruling disappointed sponsor Mission Foods, which is injecting about $1.5 million into the club this year.
It has also caused headaches for the Dogs, who have had to replace 200 guernseys and pairs of shorts.
Both home and away guernseys and shorts had been produced featuring the now banned logo.
The AFL, as it originally approved the outfits, has agreed to pay for the replacements.
AFL regulations stipulate logos must be no bigger than 80 sq cm.
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