Embracing the past

[LostDoggy]

Re: Embracing the past

I was raised on a diet of a red hoop on a white hoop on a royal blue jumper,
But I love my team regardless of what they wear, hessian sacks would not turn me off, but pink lycra would seriously question my faith.

The West Village Bulldogs.

[Twodogs]

Re: Embracing the past

I'm sure you recognise I was taking the mickey.

FWIW I'm totally with you. I don't mean to wander too far off thread, but I wonder if anyone here has ever had an encounter with CG that didn't meet expectations?

He exceeded my expectations the first time I met him. Does that count?

[LostDoggy]

Re: Embracing the past

The West Village Bulldogs.

There's a thought. Who would be who? New thread here! Thanks Lantern!

[LostDoggy]

Re: Embracing the past

I'm all for the “Robodog” as some call it, on our logo and marketing. I might be biased, but I think it's the best logo in the AFL, along with Essendon's and Collingwood's as close seconds, as it's “marketable” and very, very identifiable. As a brand (and don't be turned off by that word, even people are brands) the Robodog is spotted and associated immediately. It is never mistaken for anything other than the Bulldogs logo, and is highly visible from all distances.

On the flip side, I don't think it belongs on our jumper, at least, not where it is. I'd like to see a return to the '54 hoops, with the Robodog logo at the base of the player numbers.

One side note: If we embrace the current “retro” trend of “acknowledging the past”, when the trend turns to looking forward instead of back, will changing the jumper again from the '54 design, for example, be more painful and difficult to garner support for? Is a reversion a one-way street?

[GVGjr]

Re: Embracing the past

I'm all for the “Robodog” as some call it, on our logo and marketing. I might be biased, but I think it's the best logo in the AFL, along with Essendon's and Collingwood's as close seconds, as it's “marketable” and very, very identifiable. As a brand (and don't be turned off by that word, even people are brands) the Robodog is spotted and associated immediately. It is never mistaken for anything other than the Bulldogs logo, and is highly visible from all distances.

On the flip side, I don't think it belongs on our jumper, at least, not where it is. I'd like to see a return to the '54 hoops, with the Robodog logo at the base of the player numbers.

The dog emblem in itself isn't a bad one but I agree that it doesn't really belong on the jumper for all games.

[The Pie Man]

Re: Embracing the past

^^^^

Further to this - similar to the St Kilda & Collingwood format, would we like the logo to appear near the sponsor badge, and just have hoops through the middle?

[LostDoggy]

Re: Embracing the past

Might be going off a tangent here.
But the club has asked the supporters to do a survey on its website regarding not necessarily the club's brand and image, but how brand affect us everyday, and if we notice different images for different companies and organisations.
By the vibe of the questions, I think they're trying to see if the supporters would like to change the brand of the club.
Anyone else do the survey?

[LostDoggy]

Re: Embracing the past

Might be going off a tangent here.
But the club has asked the supporters to do a survey on its website regarding not necessarily the club's brand and image, but how brand affect us everyday, and if we notice different images for different companies and organisations.
By the vibe of the questions, I think they're trying to see if the supporters would like to change the brand of the club.
Anyone else do the survey?

I did the survey. They said it was “brief”, it was 40 bloody questions, but I didn't mind so much, thought they were asking important questions, especially IRT social media, in which area we are years behind other clubs.

^^^^

Further to this - similar to the St Kilda & Collingwood format, would we like the logo to appear near the sponsor badge, and just have hoops through the middle?

I like that idea, but I don't see that our club, in our position, would ever restrict the size of sponsor logos unless absolutely necessary. It's easier for Collingwood — the Bulldogs need to offer a sponsor an uncluttered area for their logo to stand out, further maximising the spend they can expect from a sponsor for that right. If their logo is relegated to a spot just beneath ours, might sour the deal.

In fact, if I remember right, didn't we get in trouble from the AFL for having the sponsor logo too large and had to re-do the design?

[Sedat]

Re: Embracing the past

In fact, if I remember right, didn't we get in trouble from the AFL for having the sponsor logo too large and had to re-do the design?

Melbourne dobbed us in because we beat them to the Mission sponsorship. They also cut our lunch with regard to official involvement with the Australian Women's Football League, a relathionship that I recall Susan Alberti had a huge hand in fostering and developing in the first place.

[LostDoggy]

Re: Embracing the past

Melbourne dobbed us in because we beat them to the Mission sponsorship. They also cut our lunch with regard to official involvement with the Australian Women's Football League, a relathionship that I recall Susan Alberti had a huge hand in fostering and developing in the first place.

All's fair in love and war... if we were too slow or inept to capitalise on the headstart of a significant personal relationship we only have ourselves to blame, just as no quarter was given in beating Melbourne to Mission. With the survival of the club at stake I hope we are desperate enough to land all our opportunities instead of complaining about others being more resourceful or better organised to take advantage of them.

[Sedat]

Re: Embracing the past

All's fair in love and war... if we were too slow or inept to capitalise on the headstart of a significant personal relationship we only have ourselves to blame, just as no quarter was given in beating Melbourne to Mission. With the survival of the club at stake I hope we are desperate enough to land all our opportunities instead of complaining about others being more resourceful or better organised to take advantage of them.

I think in this case it wasn't as though we hadn't already secured the opportunity, but I think a little Demon behind the scenes skullduggery meant that they effectively bribed their way to the opportunity at our expense - happy to be corrected by those in the know.

[LostDoggy]

Re: Embracing the past

I think in this case it wasn't as though we hadn't already secured the opportunity, but I think a little Demon behind the scenes skullduggery meant that they effectively bribed their way to the opportunity at our expense - happy to be corrected by those in the know.

See "all's fair in love and war".

If it wasn't illegal per se, it was just resourcefulness. Unethical, perhaps, which is a more gray area than illegal, and I don't condone it, but hey, if we're going to be uber-ethical then we better advertise the fact that we're playing well above the line and use that as part of our competitive advantage rather than it just being a weight around our neck as others cheat their way around us.

[LostDoggy]

Re: Embracing the past

See "all's fair in love and war".

If it wasn't illegal per se, it was just resourcefulness. Unethical, perhaps, which is a more gray area than illegal, and I don't condone it, but hey, if we're going to be uber-ethical then we better advertise the fact that we're playing well above the line and use that as part of our competitive advantage rather than it just being a weight around our neck as others cheat their way around us.

Yep, happens with every sales organisation in every part of the world.